Wally Bootie

In 2015, Sarah "Staud" Staudinger and George Augusto cofounded the LA-based lifestyle brand STAUD with the idea that fashion shouldn't just empower women, it should be accessible too. At the heart of STAUD is design. Crafted at the intersection of timeless classics and perfected novelty, the brand offers a collection for the modern woman who appreciates both. With an emphasis on originality and joy through the lens of elevated discovery, each season is a detailed narrative speaking to the brand's wardrobe aspirations. If fashion is a never-ending pursuit of style, then STAUD is what happens after you've found it.