Serums

The word "serum" suggests magic and miracles, which is exactly how devotees of this breakthrough facial treatment feel about it! Serums harness powerhouse natural ingredients like retinol, vitamin C and hyaluronic acid to restore a more youthful appearance and fight visible signs of aging, including fine lines and wrinkles. At Nordstrom, you'll find the acclaimed Estée Lauder Advanced Night Repair and many more top-rated face serums including Kiehl's Midnight Recovery Concentrate, whose formulation includes essential oils and distilled botanicals. And if you're looking for effective acne treatment, Nordstrom offers serums and other skin care products specifically formulated to fight and prevent breakouts. 

Why do I need a serum?
Serums are some of the most power-packed products in your beauty routine. Think of serums as a way to deliver potent and powerful ingredients to your skin in a single swipe. Different kinds of serums can target various concerns—which is what makes serums so vital to any regimen. For example, vitamin C serum can smooth skin, help hyperpigmentation, and give you a glow. Retinol serums can help reduce signs of aging by increasing cell turnover and collagen production. Hyaluronic acid serum can help plump skin by increasing moisture retention in skin. Antioxidant serums protect against environmental stressors and rejuvenate skin. Along with cleansers, toners and moisturizers, serums are an important part of the skincare routine.

How do I choose a serum?
Choosing the best face serum for you depends on what kind of skin you have. If you have dry skin, seek out a hydrating serum like Hyaluronic Acid serum to combat flakiness and help soft skin last longer. If you have oily or acne prone skin, choose a Salicylic Acid Serum to help inflammation go away. If you have sensitive skin, look for a calming serum with soothing ingredients like Chamomile.

How do I apply face serum?
After cleansing, toning and before applying face moisturizer, apply a pea-sized amount of serum to skin morning and night. Make sure the serum is evenly distributed on your face, and wait a few minutes before applying moisturizer or anything else, to give it time for all the good ingredients to seep in.

What does Vitamin C serum do?
Vitamin C serum is one of the most popular serums, that anyone with any skin type can use. Vitamin C serum works as an antioxidant serum, as it gives skin a clearer, brighter appearance and can help reduce lines, wrinkles, and hyperpigmentation.

What does hyaluronic acid serum do?
Hyaluronic acid serum is another favorite as it works for people of all skin types, but especially those who need more moisture or have more sensitive skin types. Hyaluronic acid serum attracts moisture to the skin to boost hydration on the surface of skin, absorbing moisture around your environment to plump and hydrate skin. It leaves you with a plump, supple look.

What does retinol serum do?
Retinol serums are some of the best anti aging serums. Retinol works by increasing production of collagen and turning over new skin, which improves color, texture, and can even fade spots and rough patches. Some people also use retinol serum as an acne serum, as it can unclog pores and smooth scars also.