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Recovery Shampoo video
(875)875

Recovery Shampoo

Virtue®

$18.00 – $78.00Current Price $18.00 to $78.00
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Ends Wednesday, Nov. 18! Join and unlock up to $1,200 in Bonus Notes. Join Now & See Details

Details & care

What it is: A shampoo that helps rebuild damaged hair, dissolving buildup while filling in cracks of damage so hair is left soft, healthy and supple.

What it does: It's formulated with the brand's patented Alpha Keratin 60ku® protein and behaves like a high-powered treatment product. Hair is cleansed, nourished and replenished.

How to use: Work a quarter-size amount of shampoo into a lather between your palms. Apply to wet hair, massage into a rich lather, then rinse. Follow with conditioner.

  • Paraben-free; sulfate-free; phthalate-free; synthetic color-free; synthetic dye-free; gluten-free
  • Cruelty-free
  • Made in the USA
  • Part of BEAUTYSPACE
  • Item #5938299
  • Core Product ID 333335PUM5

Ingredients

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Glycerin, Cocamidopropyl Betaine, Sodium Cocoyl Isethionate, Sodium Lauroyl Glycinate, Sodium Methyl Cocoyl Taurate, Glycol Distearate, Cocamide MIPA, Parfum (Fragrance), Sodium Methyl Isethionate, Alpha Keratin, Hydrolyzed Quinoa, Citrus Paradisi (Grapefruit) Fruit Extract, Lauric Acid, Lactic Acid, Zinc Laurate, Sodium Laurate, Sodium Isethionate, Caprylyl Glycol, Guar Hydroxypropyltrimonium Chloride, Cyamopsis Tetragonoloba (Guar) Gum, Trimethylsiloxyamodimethicone, PEG-120 Methyl Glucose Dioleate, Hydroxyethylcellulose, Coconut Acid, Ethylhexylglycerin, Celluose, Acrylates Copolymer, Citric Acid, C11-15 Pareth-7, Sodium Hydroxide, Trideceth-12, C12-16 Pareth-9, Sorbic Acid, Isopropanolamine, Disodium EDTA, Sodium Acetate, Mica, Benzyl Alcohol, Sodium Benzoate, Potassium Sorbate, Phenoxyethanol, Sodium Chloride, Benzyl Salicylate, Butylphenyl Methylpropional, Coumarin, Limonene, Hexyl Cinnamal, Linalool, CI 77891 (Titanium Dioxide), CI 77491 (Iron Oxides).
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Virtue

This brand is part of BEAUTYSPACE, a global beauty destination offering a carefully edited selection of the world's most innovative beauty products, including cosmetics, skin care and tools. Since its founding in 1993, it has given emerging brands access to a broader market—through Nordstrom and other prominent retailers. Today, BEAUTYSPACE encompasses more than 70 global brands.

Reviews

(875)8754.5 out of 5
Write a Review

Most helpful positive review

Sept 4, 2020

So Luxurious

This is maybe the first time I would call washing my hair “an experience.” The smell, the texture, the softness even after rinsing - so luxurious! There’s a hint of coconut in the scent and my hair was so silky even before I applied the conditioner. Probably my new favorite, and I feel like i have tried everything (Moroccan Oil, Rahua, Living Proof, Ouai). Expensive but feels worth it.
DanyaJo
Verified purchase
11found this helpful

Most helpful critical review

Apr 15, 2021

returned, left my hair very filmy

I wouldn’t recommend this. Something is very off with the richness of this.
happycamper1989
5found this helpful

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5 stars78%
4 stars8%
3 stars8%
2 stars3%
1 star3%

Pros:

Cons:

Sept 4, 2020

So Luxurious

This is maybe the first time I would call washing my hair “an experience.” The smell, the texture, the softness even after rinsing - so luxurious! There’s a hint of coconut in the scent and my hair was so silky even before I applied the conditioner. Probably my new favorite, and I feel like i have tried everything (Moroccan Oil, Rahua, Living Proof, Ouai). Expensive but feels worth it.
Verified purchase
DanyaJo
11found this helpful
July 29, 2020Incentivized review

So Lux

I’ve used Oribe and Altera Cavier for a long while and this is my new favorite. Great lather but rinses clean and smells like vacation.
Verified purchase
AuntiAloha
10found this helpful
May 19, 2022

Worth the money

One of the best shampoo on the market! I have fine shoulder length color treated hair, very damaged and after washing my hair with this shampoo it’s full healthy and shiny. Their mask is amazing as well however Virtue smooth shampoo is not good at all
Verified purchase
Fortheloveoffancy
7found this helpful
Apr 15, 2021

returned, left my hair very filmy

I wouldn’t recommend this. Something is very off with the richness of this.
happycamper1989
5found this helpful
May 22, 2024

full size review

I hate reviews based off a 1-use sample. Ugh…they’re not helpful. I own the full size shampoo & have used it several times. Level 3/4 bleached to an 8/9, I have thin/fine mixed asian hair. This shampoo leaves my hair a rats nest but clean. I’m noticing less breakage after each wash. Used with the matching conditioner my hair is “ok.” I’m not thrilled or disappointed- it just kinda is. Smells great & doesn’t seem to leave my blonde brassy, so that’s a plus.
flynnsmom
Size purchased:
8 oz
TOP 50 REVIEWER
3found this helpful
May 11, 2021

hands down the best shampoo & conditioner

I was hesitant about spending 40$ on shampoo but it's worth every dime. Ive been using the shampoo & conditioner for a month now and I won't be returning to my other products!
Verified purchase
justyna1028
3found this helpful
Apr 27, 2021

My New Favorite

I have very dry, fine and processed hair. The Recovery shampoo leaves my hair clean, moisturized and full of body. I have never experience this from a shampoo. And it smells great. I love the Recovery conditioner as well. I’ve thrown out all my old stock, just Virtue’s Recovery products for me!
MrsMJS
2found this helpful
Dec 24, 2024

Scent Not For Me

The shampoo did not seem special to me but the major issue was the scent. Returned. Just not for me.
RB613
Size purchased:
2 oz
1found this helpful
Nov 4, 2026

Deep repair

[This review was collected as part of a promotion.] gifted by virtuelabs I have a very oily scalp, and my ends are very dry. After trying this Virtue shampoo, I immediately realized that it is a professional shampoo specifically for deep hair repair, and it suits me well. The shampoo thoroughly removes all impurities from the hair while gently avoiding any damage to either the scalp or the ends. And the result at the end is very good. The texture is very soft, pleasant, light, and it lathers well.
Reposted from VIRTUE
aruukez
Nov 3, 2026

Softer and smoother hair

My hair is naturally wavy and tends to get frizzy, so I’m always looking for products that help improve its overall appearance. I noticed my hair felt softer and looked more manageable after using it. I also enjoyed the overall feel of the product and how it fit into my haircare routine. A nice product to try if you have wavy hair! Gifted by virtuelabs
Reposted from VIRTUE
Amalia
Nov 2, 2026

I loved it

[This review was collected as part of a promotion.] I really enjoyed how my hair felt after washing it with this shampoo. It feels softer, looks shinier, and is much easier to brush and style. I also like that my hair feels fresh and clean without that overly stripped feeling. Gifted by virtuelabs
Reposted from VIRTUE
Andreapbm
Oct 15, 2026

This and the coordinating conditioner

This and the coordinating conditioner made my hair very soft and silky, but it got greasy way faster than usual. I used it for a few weeks and went back to my old products.
Reposted from VIRTUE
Heidi B.
Load 6 more reviews
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