24/7 Eyeshadow

What it is: An eyeshadow single that delivers smooth, long-lasting, versatile, high-pigment color to your eyelids.

What it does: Available in four different finishes including moodmatte, satin, shimmer and metallic, this velvety-soft vegan eyeshadow blends seamlessly onto your eyelids. The supercharged, caffeine-packed shades can be applied wet or dry, or with a finger or a brush to brighten and enhance your eyes.

How to use: Begin by priming your lids for more vibrant, crease-free color that lasts all day. For even bolder, richer color, use a corresponding eyeliner pencil as an allover base. Apply the eyeshadow using an eyeshadow brush or your fingertips for intense color payoff. Use wet or dry. You can also mist your brush with a makeup setting spray before using shimmer-finish formulas to create a foiled, almost wet-effect look.