Current Price $21.00
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Highlights
- Vitamin C
- Anti-aging
Details & care
Elevate your skincare routine with this potent formula inspired by centuries-old Japanese beauty rituals.
- Harnessing the age-defying power of nature and innovation, this serum is designed to rejuvenate, hydrate, and illuminate your skin, giving you a radiant glow that lasts all day.
- THIS JAPANESE VITAMIN C SERUM contains 20% vitamin c + rice water, the iconic Asian Skincare ingredient is extremely rich in enzymes and helps to gently exfoliate the skin, removing dead cells and revealing the brighter, fresher skin underneath. It also boasts excellent moisturizing properties, keeping your skin supple and hydrated.
- A VITAMIN C SERUM THAT'S 98% naturally derived and 7% organic, includes age-old ingredients that have been trusted in Asian skincare regimens for centuries. Fermented Rice Water is rich in vitamins and minerals, rice water provides essential nourishment to the skin, rejuvenating it from within. It's also known for its natural brightening properties, rice water imparts a radiant glow, making the skin look fresh and youthful.
- BRIGHTEN & REVITALIZE: Our vitamin C not only fights free radicals, but it also helps in reducing dark spots and pigmentation. It aids in skin regeneration, making your skin look fresher, brighter, and more youthful.
- HYDRATE DEEPLY WITH hyaluronic acid: This incredible ingredient can hold up to 1,000 times its weight in water, ensuring your skin remains deeply hydrated and plump. The result? Fewer fine lines, improved elasticity, and skin that feels soft to the touch.
- SHINBI JAPANESE BEAUTY products promise to deliver effective skincare products that truly work. All our products provide natural and sometimes organic formulations. Our select ingredients are imported from Japan and are proven to provide kagayaku hada known as "Glowing Skin"
- Item #10395143
Shipping & returns
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This item has a different return policy. Items sold and shipped by Digital Beauty Group can be returned by mail or to a Nordstrom store within 90 days of when the item shipped and must be in new condition, with tags attached. We can’t accept returns for this item at Nordstrom Rack.
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Most helpful positive review
May 26, 2025
wowzers - does wonders on my face
I have been using this for a few weeks - the product is high quality. It makes my skin feel softer after I use it and it does last more than a few hours. I use it after I shower and seems to have something more than just the basic vit c and hyaluronic acid mix. Maybe it is the addl japanese ingredients but it definitely does make you feel softer and more supple in the cheek area ( where I have applied it most) and the forehead.
janjan313
6found this helpful
Most helpful critical review
Apr 11, 2025
waste of money
Honestly, did not see any change in my skin.
DIDSm
2found this helpful
5 stars
84%
4 stars
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3 stars
4%
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1 star
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Pros:
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Current reviews don’t mention any.Sort by Most Helpful
Color
janjan313
May 26, 2025
wowzers - does wonders on my face
I have been using this for a few weeks - the product is high quality. It makes my skin feel softer after I use it and it does last more than a few hours. I use it after I shower and seems to have something more than just the basic vit c and hyaluronic acid mix. Maybe it is the addl japanese ingredients but it definitely does make you feel softer and more supple in the cheek area ( where I have applied it most) and the forehead.
6found this helpful
Abouelfaid
May 4, 2025
Unlock Radiance
Absolutely love this serum! The Shinbi Beauty Japanese Vitamin C Serum has completely transformed my skin. It’s lightweight, absorbs quickly, and leaves my face feeling fresh and hydrated. After just a couple of weeks, my complexion looks noticeably brighter and more even, and my skin feels so much smoother. I really appreciate the blend of traditional Japanese ingredients with modern skincare science. Highly recommend for anyone looking to add a gentle yet effective brightening serum to their routine!
6found this helpful
MagieBe
May 9, 2025
Works really well
I am really loving this vitamin C serum. I appreciate that they use high quality ingredients that are naturally derived. That Fermented Rice Water really does amazing things. The Serum is not too heavy and it absorbs well. I like to put it on my face at night so it can work while I sleep. In the morning my face feels fresh and looks brighter. My skin is smoother and very moisturized. I am very happy with the results so far and can easily recommend this serum.
5found this helpful
Ayenb
Verified purchase
Size purchased: One Size
Color: Clear
July 28, 2025
Great product for sensitive skin
First time trying this brand and loving it. I have dry, sensitive skin and I’m extra careful buying new skin care products. This Shinbi Beauty Japanese Vitamjn C serum is easy to apply, doesn’t feel greasy, it absorbs well on my skin. My friends noticed an improvement of my skin tone, and elasticity, my skin feels hydrated and looks brighter.
4found this helpful
MochaLady
May 9, 2025
absorbs quickly
Serum absorbs quickly and leaves the skin feeling soft. It helps to reduce dark spots and evens out skin tone. Lightweight and non-greasy, and no strong
3found this helpful
whhhhyte
Size purchased: One Size
Color: Clear
Oct 25, 2025
great product
I really see a difference in my skin with this serum vs any other serum I have use. I have even tone skin now. My skin is glowing more. I have use different products in the past but didn’t see a difference. With this I actually see a difference. It burns just a little but once I apply my moisturizer it settles. I really love this I’ll see what years to come brings!
2found this helpful
