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Details & care
What it is: A game-changing cream blush and lip color in one that stays dewy on cheeks and transforms to a modern-matte finish on lips.
What it does: A little color goes a long way. Made with jojoba and coconut oil, this two-in-one lip and cheek cream nourishes skin and blends out to a soft wash of color. It comes with a precise metal applicator for fuss-free application on the go.
Key ingredients:
- Jojoba oil: helps to repair skin and seal moisture
- Coconut oil: conditions and soften lips and skin
- Linseed oil: a rich fatty acid that smoothes skin
How to use: The whipped formula performs double duty when blended out on cheeks for a soft wash of color or dialed up for a natural matte finish on lips. The unique metal applicator allows for precise application that will dry down to a comfortable matte finish.
- 0.23 oz.
- Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc
- Cruelty-free
- Made in the USA
- Leaping Bunny Certified
- This product meets Nordstrom Preferred Ingredients criteria: includes ingredients that are responsibly harvested to protect biodiversity
- Item #5875388
Ingredients
Undecane, Tridecane, Simmondsia Chinensis (Jojoba) Seed Oil*, Mica, Hydrogenated Styrene/Isoprene Copolymer, Silica, Kaolin, Cocos Nucifera (Coconut) Oil*, Hydrogenated Olive Oil Unsaponifiables, Balanites Roxburghii Seed Oil*, Hydrogenated Vegetable Oil, Vanillin, Hectorite, Candelilla Cera/Euphorbia Cerifera (Candelilla) Wax/Cire de Candelilla, Elaeis Guineensis (Palm) Oil, Gossypium Herbaceum (Cotton) Seed Oil, Bidens Pilosa Extract, Tocopherol, Linum Usitatissimum (Linseed) Seed Oil, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Alumina, Magnesium Oxide. May Contain/Peut Contenir (±): CI 77891 (Titanium Dioxide), CI 77491, CI 77492, CI 77499 (Iron Oxides), CI 15850 (Red 6), CI 15850 (Red 7 Lake), CI 42090 (Blue 1 Lake).
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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Most helpful positive review
Aug 3, 2020
Incentivized review
Double Duty Color
As difficult as it is to order a lip color online, this time it was a success.
I went back and forth on my shade selection before deciding on Before Today. I am 65+ and needed a more neutral shade for everyday. The bonus for me was how it works as a blush too. The matte texture is just what I wanted but it does need to be reapplied after eating.
Rightmyerb
5found this helpful
Most helpful critical review
Jan 17, 2026
Color Haze Lipcolor
[This review was collected as part of a promotion.] Didn’t care for color. Not as described. Didn’t like texture, too thick.
Tamara M.
Reposted from ILIA Beauty
5 stars
72%
4 stars
12%
3 stars
8%
2 stars
4%
1 star
4%
Pros:
Cons:
Current reviews don’t mention any.Sort by Most Helpful
Rightmyerb
Aug 3, 2020
Incentivized review
Double Duty Color
As difficult as it is to order a lip color online, this time it was a success.
I went back and forth on my shade selection before deciding on Before Today. I am 65+ and needed a more neutral shade for everyday. The bonus for me was how it works as a blush too. The matte texture is just what I wanted but it does need to be reapplied after eating.
5found this helpful
Ashleybsher
Jan 26, 2020
Incentivized review
my favorite cream blush
I have the color Before Today and now I want more colors. It’s such a pretty, natural looking but healthy glow color. At first when you put it on, you might think you used too much, but once you blend it out, it looks gorgeous. I don’t agree with the other reviewer that says it’s messy. The applicator tip makes it super easy and mess free, at least for me. I still plan on getting more colors.
3found this helpful
Joifullife
Verified purchase
July 18, 2022
So underrated...HOWEVER
I've recently discovered the world of cream blushes...which idk why buy was always afraid of. But turns out, they are excellent for my DRY skin, they give a much more effortlessly blended look.
HOWEVER that being said, I found the shade 'temptation' to be near EXACTLY the same as MAC 'burnt pepper' which is $12 less, and a powder form. So if you prefer powders, or you don't have a preference, you can save some $$ by going with the mac.
2found this helpful
Crzymom91
May 19, 2020
Incentivized review
Didn't like the color
This may be a great product but I did not like the color Haze. It was more of a brown color than I expected. Will be returning.
2found this helpful
NatSummer
May 2, 2020
Incentivized review
LOVE!!!
I just received the color “Temptation” in the mail and in LOVE. I have been looking into switching all my products to clean beauty and started with ILIA. I have never had a 2-for-one product where it can be applied to both lips and cheeks but I love it! I have acne prone skin and thought it sat nicely on the skin. I was shocked how much I loved the color on the lips. It wasn’t drying at all! I came back on here to order more!! I also thought it was easy to apply and I barely know makeup! Can’t wait to try out more of their products.
2found this helpful
Jojo2207
Reposted from spacenk.com
Feb 22, 2026
Love but goes hard
I really love this product and have repurchased twice but I do find that as it gets older, particularly in the winter when the temperature in my house is lower, it gets a little hard in the tube. It’s also hard to get all of the product out as you get to the end. Having said that it’s super easy to apply and the colour ‘waking up’ is so so natural and easy to wear. I wish they did it in a stick!