Current Price $44.00
Free returns anytime
Sold by Nordstrom
Highlights
- Cruelty-free
- Volumizing
Details & care
What it is: A lightweight shampoo that helps build hair volume from the inside out while continuing to improve the health of hair over time.
What it does: It adds volume while you cleanse, dissolving excess oil, lifting and the roots and plumping each strand for weightless, long-lasting body. The shampoo is infused with the brand's first of its kind Alpha Keratin 60ku® protein.
How to use: Work a quarter-size amount of shampoo into a lather between your palms. Apply to wet hair, massage into a wet lather then rinse. Follow with conditioner.
- 8 oz.
- Paraben-free; sulfate-free; phthalate-free; synthetic color-free; synthetic dye-free; gluten-free
- Cruelty-free
- Winner of Allure magazine's 'Best of Beauty Award' for Best Shampoo for Fine Hair, 2020
- Made in the USA
- Part of BEAUTYSPACE
- Item #5938305
Ingredients
Aqua (Water, Eau), Sodium Cocoyl Isethionate, Sodium Lauroyl Methyl Isethionate, Cocamidopropyl Betaine, Glycerin, Sodium Methyl Cocoyl Taurate, Cocamide MIPA, Alpha Keratin, Panthenol, Centella Asiatica Meristem Cell Culture, Hydrolyzed Adansonia Digitata Seed Extract, Sodium Dilauramidoglutamide Lysine, Palmitamidopropyltrimonium Chloride, Coconut Acid, PEG-200 Hydrogenated Glyceryl Palmate, Ethylhexylglycerin, Guar Hydroxypropyltrimonium Chloride, Lauric Acid, PEG-7 Glyceryl Cocoate, Zinc Laurate, Polyquaternium-7, Sodium Methyl Isethionate, Parfum (Fragrance), Propylene Glycol, Sodium Laurate, Sodium Isethionate, Xanthan Gum, Phenoxyethanol, Chlorphenesin, Isopropanolamine, Sodium Benzoate, Citric Acid, Disodium EDTA, Sodium Chloride, Benzyl Alcohol, Potassium Sorbate, Sodium Hydroxide, Limonene, Linalool, Benzyl Salicylate.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
Gift options
Choose your gift options at checkout. Some items may not be eligible for all gift options.
Free Pickup
- Printed gift message (free)
- Nordstrom gift box (free)
- Fabric gift bag ($5)
Delivery
- Email gift message (free)
- Printed gift message (free)
- Fabric gift bag ($5)
Need help finding the perfect gift? We've got you covered.
Virtue®
This brand is part of BEAUTYSPACE, a global beauty destination offering a carefully edited selection of the world's most innovative beauty products, including cosmetics, skin care and tools. Since its founding in 1993, it has given emerging brands access to a broader market—through Nordstrom and other prominent retailers. Today, BEAUTYSPACE encompasses more than 70 global brands.
Most helpful positive review
May 30, 2021
perfect shampoo for fine curly hair
I use this with the Virtue Recovery conditioner. It’s an awesome match for fine, curly hair. Actually every virtue product I’ve tried works great with my hair. I have 3C curls.
2050
TOP 500 REVIEWER
2found this helpful
Most helpful critical review
May 4, 2021
Hype suckered
You know- if this was simply an “okay” shampoo that performed even a small modicum of what it’s designed for I wouldn’t bother with a review. If you are looking for a shampoo to add body, keep looking. This isn’t just an underperformer, it’s downright awful.
marys3182
9found this helpful
5 stars
72%
4 stars
11%
3 stars
11%
2 stars
4%
1 star
3%
Pros:
Cons:
Sort by Most Helpful
marys3182
May 4, 2021
Hype suckered
You know- if this was simply an “okay” shampoo that performed even a small modicum of what it’s designed for I wouldn’t bother with a review. If you are looking for a shampoo to add body, keep looking. This isn’t just an underperformer, it’s downright awful.
9found this helpful
2050
TOP 500 REVIEWER
May 30, 2021
perfect shampoo for fine curly hair
I use this with the Virtue Recovery conditioner. It’s an awesome match for fine, curly hair. Actually every virtue product I’ve tried works great with my hair. I have 3C curls.
2found this helpful
Beverley H.
Reposted from VIRTUE
Feb 27, 2026
Really like this
Both the shampoo and conditioner feel very nice, lathers up well. Will continue to buy as long as I can get some discount as it’s expensive.
Cecile B.
Reposted from VIRTUE
Feb 26, 2026
I love the shampoo, though
I love the shampoo, though so rich, I only use a small amount, it is very conditioning. I have shoulder length hair.
Adrienne O.
Reposted from VIRTUE
Feb 25, 2026
Love this shampoo!
I have been impressed with all of the Virture products. I have been using the Full Shampoo and conditioner on my fine hair and it makes my hair so soft and fuller.
Kathy B.
Reposted from VIRTUE
Feb 24, 2026
Shampoo
Excellent lather. Leaves my hair manageable and clean.
