Details & care
An indispensable guide to the art of persuasive writing, this updated edition brings together insights from 53 leading advertising professionals to sharpen how you communicate on screen, on paper, and in person.
- Dimensions: 5.5 x 7.7"
- Updated and redesigned edition
- Essays by 53 leading professionals from across the world
- Hardcover
- 544 pages
- Item #11516314
- Core Product ID 33333BBMVL
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