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Main content
  1. Home
  2. Beauty
  3. Hair Care
  4. Hairstyling Products
(265)265

brilliant™ Universal Styling Cream

Aveda

$31.00Current Price $31.00
5 Ounce
1 person viewing now
Free returns anytime
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Highlights

  • Cruelty-free
  • Good for: Dryness
  • Good for: Dullness

Details & care

What it is: A rich cream formula that defines texture and seals in moisture on medium to coarse hair.

What it does: Apply to dry hair to create definition. Certified organic aloe and other plant humectants add brilliant shine, too.

How to use: Apply a small amount of brilliant™ universal styling cream to dry hair. Distribute evenly with a paddle brush. Brush, curl or straighten for style formation with incredible shine. Apply to clean, conditioned, damp hair for light control and brilliant shine.

  • 5 oz.
  • Paraben-free; sulfate-free; phthalate-free
  • Cruelty-free
  • This brand has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency
  • This brand meets Nordstrom Responsible Brands criteria: brand adheres to responsible social and environmental practices
  • Item #632254
  • Core Product ID 3333364ALP

Ingredients

Water\Aqua\Eau, Propanediol, Tricaprylyl Citrate, Phenyl Trimethicone, Polyglyceryl-4 Diisostearate/Polyhydroxystearate/Sebacate, Cetyl Dimethicone, Heptyl Undecylenate, Limnanthes Alba (Meadowfoam) Seed Oil, Simmondsia Chinensis (Jojoba) Seed Oil, Aloe Barbadensis Leaf Juice, Hydrogenated Castor Oil, Dimethicone, Distearyldimonium Chloride, Sodium Gluconate, Calcium Gluconate, Magnesium Sulfate, Maltodextrin, Fragrance (Parfum), Coumarin, Hydroxycitronellal, Citral, Eugenol, Farnesol, Benzyl Salicylate, Citronellol, Benzyl Benzoate, Linalool, Amyl Cinnamal, Geraniol, Limonene, Gluconolactone, Sodium Benzoate, Potassium Sorbat.<iln48065></iln48065>
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Aveda

Aveda products for women and men are professionally developed and clinically tested, and go to exceptional lengths to be respectful of the earth. A pioneer of holistic beauty, Aveda focuses on the latest botanical ingredients, innovations and salon-style performance developed for a wide variety of hair and skin types. This brand meets Nordstrom Responsible Brands criteria: Aveda has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency.

Reviews

(265)2654.5 out of 5
Write a Review

Most helpful positive review

Apr 9, 2015

Have used & loved this for over 12 years

For reference, I have thin color treated pin-straight short to medium length hair that never seems to want to cooperate with me. I have thin hair, but a lot of it. I had a stylist recommend this to me about 12 years ago. I have used & adored it ever since. It takes such a small amount that the bottle lasts me quite a while so the price is definitely worth it for me. I apply this on damp hair (almost but not quite dry) Its the last product I use before blow drying my hair. This is the ONLY product I've found that actually holds my style in after blow drying. It adds shine & hold for more than a day. Its VERY easy to use too much of the product so if you're just trying it out & have short or fine hair, use less than a pea sized amount, focusing on ends. You don't want to apply this anywhere near your roots as it can add too much shine & weight if you use too much. I don't know what I'd do if Aveda ever discontinued this product because nothing compares to it!
ChickenLittle104
13found this helpful

Most helpful critical review

Mar 1, 2023

Do not buy this

I have bought and returned this product twice. If you look at the reviews for this product on the Aveda website you will see what you can expect; a separated, watery, gluey, disgusting mess of a product! My hair looked worse when I used it on my wet hair. It made my hair look matted down, almost in dread lock in some areas and frizzy with zero definition in others. The fact that so many people are getting defective products from Aveda and they have not issued a recall is disappointing. Save your money and your hair. Do not buy this product.
Vgirl
Verified purchase
3found this helpful

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5 stars76%
4 stars14%
3 stars2%
2 stars2%
1 star6%

Pros:

Cons:

Apr 9, 2015

Have used & loved this for over 12 years

For reference, I have thin color treated pin-straight short to medium length hair that never seems to want to cooperate with me. I have thin hair, but a lot of it. I had a stylist recommend this to me about 12 years ago. I have used & adored it ever since. It takes such a small amount that the bottle lasts me quite a while so the price is definitely worth it for me. I apply this on damp hair (almost but not quite dry) Its the last product I use before blow drying my hair. This is the ONLY product I've found that actually holds my style in after blow drying. It adds shine & hold for more than a day. Its VERY easy to use too much of the product so if you're just trying it out & have short or fine hair, use less than a pea sized amount, focusing on ends. You don't want to apply this anywhere near your roots as it can add too much shine & weight if you use too much. I don't know what I'd do if Aveda ever discontinued this product because nothing compares to it!
ChickenLittle104
13found this helpful
Aug 23, 2020

Awesome product.

I have dry, colored hair. I’m in my 60’s and have noticed my hair becoming more wiry from the grey hairs. I’ve tried numerous products, this product is great! My hair feels silky and manageable. I use on damp hair before blow drying, or on dry. A little goes a long way.
Wilma1
7found this helpful
Dec 21, 2015

Great fragrance.

This cream adds shine, but the best part is the scent. Yeah, I could buy at the Aveda store, but I order through Nordstrom to get the points. A little dab will do. I wish this fragrance was sold separately by Aveda.
skadoosh
7found this helpful
Mar 1, 2023

Do not buy this

I have bought and returned this product twice. If you look at the reviews for this product on the Aveda website you will see what you can expect; a separated, watery, gluey, disgusting mess of a product! My hair looked worse when I used it on my wet hair. It made my hair look matted down, almost in dread lock in some areas and frizzy with zero definition in others. The fact that so many people are getting defective products from Aveda and they have not issued a recall is disappointing. Save your money and your hair. Do not buy this product.
Verified purchase
Vgirl
Size purchased:
5 oz
Color:
NO COLOR
3found this helpful
Jan 25, 2020Incentivized review

Finally!

I've used Aveda products for years, but hadn't tried this one until now. I'm so happy I finally found this styling cream. I run a couple of pea-sized drops through my damp hair after washing and it helps control the frizz of my crazy curls while adding shine and softness. It smells nice too. It's what I've been looking for for a long time.
Lizardly
2found this helpful
Dec 3, 2014

Love it!

Have used Aveda products for years. Brilliant helps me style my stubborn hair
NanafromUP
2found this helpful
Aug 19, 2024

Miracle Worker for Hair

So happy to find this at Nordstroms! It does wonders with my husband's hair.
Verified purchase
Susan
1found this helpful
Nov 30, 2023

I'd advise purchasing elsewhere

The container I received was not sealed and the bottle was only filled to where it says "brilliant" on the bottle. I suspect it was a used product and would suggest purchasing elsewhere. It is also possible that Aveda is not filling the bottle all the way full but I can't say for sure. The product itself works fairly well as an option to tame some frizz without using a flat iron but needs to be reused often.
impartial
1found this helpful
July 4, 2025

Not for my natural curls

I had high expectations for this product based on reviews but it was awful on my naturally curly hair. It left it feeling limp and like it needed washed again. I also didn't like the smell, white a pleasant enough fragrance it was just too overpowering.
Reposted from Aveda UK
Hetty 72
Apr 22, 2025

Great to tame frizzy hair

This really is a good smoothing lotion
Verified purchase
Jessicap182
Was this helpful?
Dec 14, 2023

Please please please don't discontinue it!!!

I use this after washing my hair when it's wet/damp, I've been using it for 15 years or more & I absolutely love it!!! I have wavy/curly thick hair that gets frizzy & unruly. A local salon told me it was discontinued, please please please don't discontinue it!!!
Reposted from aveda.com
Summertimemoon
Oct 12, 2023

Product is defective

This product used to be amazing but the formulation must have changed. After opening, it turns into a watery mess. Very disappointing. No way to salvage it.
Reposted from aveda.com
aveda.com response
Your comments are important, and we want to connect you with the right team. If you would like further assistance, please reach out to consumercare-soc@gcc.aveda.com with your contact information and full details. A team member will then be in touch.
AS
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