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  1. Home
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  4. Hairstyling Products
(395)395

firmata™ Firm Hold Hair Spray

Aveda

$30.00Current Price $30.00
8.5 Ounce
1 person viewing now
Free returns anytime
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Ends Wednesday, Nov. 18! Join and unlock up to $1,200 in Bonus Notes. Join Now & See Details

Highlights

  • Cruelty-free
  • Good for: Dullness
  • Hold

Details & care

What it is: A firm-hold hair spray that provides extra-strong style, control and shine.

What it does: This hair spray is presented in a non-aersol bottle, and its formula offers great style memory.

How to use: For specific hold or to control a hard-to-maintain area, lightly mist onto slightly damp hair and blow-dry the section of hair with a round brush. For a soft hold that's brushable, hold the bottle as far away from your hair as possible and lightly mist.

  • 8.5 oz.
  • Paraben-free; sulfate-free; phthalate-free
  • Cruelty-free
  • This brand has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency
  • This brand meets Nordstrom Responsible Brands criteria: brand adheres to responsible social and environmental practices
  • Item #631688
  • Core Product ID 33333644RT

Ingredients

Alcohol Denat., Water\Aqua\Eau, Ethyl Ester Of Pvm/Ma Copolymer, Panthenol, Oryzanol, Tocopherol, Dimethicone Peg-7 Cocoate, Fragrance (Parfum), Farnesol, Linalool, Benzyl Salicylate, Citronellol, Limonene, Benzyl Benzoate, Geraniol, Glycine Soja (Soybean) Oil, Aminomethyl Propano.<iln45869></iln45869>
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Aveda

Aveda products for women and men are professionally developed and clinically tested, and go to exceptional lengths to be respectful of the earth. A pioneer of holistic beauty, Aveda focuses on the latest botanical ingredients, innovations and salon-style performance developed for a wide variety of hair and skin types. This brand meets Nordstrom Responsible Brands criteria: Aveda has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency.

Reviews

(395)3954.7 out of 5
Write a Review

Most helpful positive review

July 25, 2017Incentivized review

Hairspray

Been using this hairspray for years my hair is fine and straight and this is the only spray that holds
DDeluca
Verified purchase
6found this helpful

Most helpful critical review

Mar 24, 2020Incentivized review

Awful smell

Strong hold but horrible smell. Smells like cheap man cologne.
KathyKp
Verified purchase
1found this helpful

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5 stars85%
4 stars9%
3 stars2%
2 stars2%
1 star2%

Pros:

Cons:

Current reviews don’t mention any.
July 25, 2017Incentivized review

Hairspray

Been using this hairspray for years my hair is fine and straight and this is the only spray that holds
Verified purchase
DDeluca
6found this helpful
Oct 9, 2013

Everything they said it was

Makes my baby fine, thin, stick straight hair look full, curly with an iron, and shiny and rich, which is not easy to accomplish when your hair is 65+ years of age. Love it!
gunit
4found this helpful
Dec 13, 2012

Excellent product.

Was very happy to see Aveda added to Nordstom's offerings. This is a great hairspray, fantastic hold. Brushes out relatively easy (for a firm hairspray), smells great, and I love the fact that it is non-aerosol and much more environmentally friendly than most out there. No complaints, only raves. Highest recommendations if you need a firm hold spray.
Moiaussi
TOP 1000 REVIEWER
4found this helpful
Oct 9, 2023

Love this!

I have such a hard time finding a hairspray that will hold my very fine hair. I have found through my experience that non-aerosol sprays work best, but even some of those sprays are subpar. This hairspray holds my style yet doesn’t feel sticky or stiff. This spray will be my go to from now on.
Verified purchase
Tina W
Size purchased:
8.5
Color:
Clear
1found this helpful
Feb 5, 2023

clogs up

If you love the smell of aveda this product works great. Unfortunately if you don’t use it regularly, it will clog up. I would only purchase if you use this multiple times per week. I tried to unclog it with hot water to no avail and now it is not usable
Verified purchase
Opinionated_90066
1found this helpful
Mar 24, 2020Incentivized review

Awful smell

Strong hold but horrible smell. Smells like cheap man cologne.
Verified purchase
KathyKp
1found this helpful
June 8, 2026

The only hairspray I'll use.

LOVE this hairspray. Firm hold, still feels like soft hair. Its magic! No aerosol, and of course, it smells divine.
Verified purchase
Tami R
Was this helpful?
Mar 9, 2024

Aveda Firmata

Received quickly and fair price.
Verified purchase
Kathy Gunderson
Size purchased:
8pz
Was this helpful?
Nov 27, 2023

Smells wonderful!

Holds the best of any hairsprays I’ve ever used.
Verified purchase
Nancy J T
Was this helpful?
Nov 23, 2023

What happened?

It seems like Firmata changed the formula! It's not the firm hold I've grown to love for years. I Have tried 3 recent bottles and all have been the same poor quality! Has become much more flexible hold.
Reposted from aveda.com
aveda.com response
Hi Heather- It's good to hear from our fans! Rest assured the Firmata Firm Hold Hair Spray has not been reformulated but we understand it has not hit the mark for you. We recommend our Control Force Firm Hold Hair Spray for firm, lasting hold with humidity defense formulated for all hair types. Click here, bit.ly/CFFHairspray to locate this amazing styling spray! Also, when you shop our website we offer a great return policy. Read all about how Aveda handles returns here, aveda.cm/Returns.
Heather
Oct 10, 2023

Wish I didn’t buy.

Doesn’t hold hair well at all.
Verified purchase
Dani9010
Was this helpful?
June 19, 2023

Firmata

Been using this forever and absolutely love it! I like a firm hold on my hair. Best product Aveda sells. It smells nice also.
Reposted from aveda.com
mtark1
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