be curly advanced^™ Shampoo

What it is: A game-changing shampoo for curly, coily and wavy hair that replenishes with an essential peptide derived from plant proteins.

Who it's for: Ideal for curly, coily and wavy hair types.

What it does: This silicone-free shampoo for curly hair types removes impurities and product buildup from hair and scalp. When used with be curly advanced conditioner, it acts as a defensive shield, enveloping the curl to protect against humidity and instantly reduce frizz. After one wash day, curl patterns look healthier and more defined.

How to use: Massage shampoo into wet hair and scalp. Rinse. Follow with be curly advanced conditioner (sold separately).

Pro tips: For tight curls and coils: on wash days, use be curly advanced shampoo, intensive curl-perfecting masque and curl-perfecting primer, then style with coil-definer gel (all sold separately). Co-wash curls and coils between wash days to gently cleanse without stripping. For wavy and loosely curly hair: on wash days, use be curly advanced shampoo, conditioner and curl-perfecting primer, then style with curl-enhancer cream. Swap conditioner for the intensive curl-perfecting masque (all sold separately) every 2–3 wash days, depending on your individual hair needs.