- Diversity, Inclusion & Belonging
Diversity, Inclusion & Belonging
We've long believed that we're all made better by the diversity that exists within our communities. Our values are centered on the notion of creating a place where every customer and employee is welcome, respected, appreciated and able to be themselves.
We've spent a lot of time exploring what diversity, inclusion and belonging (DIB) should mean at Nordstrom. Our research has included in-depth interviews and workshops with our leadership teams, a deep dive into data that helps us understand the makeup of our workforce, and meetings with employees across roles, business units and regions to gain insights and perspectives at the individual level.
Explore the latest moments marking our momentum toward a more inclusive community and retail experience.
We are proud to announce a multiyear corporate partnership with the National Urban League, a historic civil rights organization dedicated to economic empowerment, equality and social justice. See how we're coming together and amplifying our impact through joint volunteer efforts.
Learn about our company's diversity, inclusion and belonging commitments and hear from creatives in the Black community about their connections to the past—and visions for the future.
The visionaries behind two of our favorite Black-owned brands share the moments that led to their missions.
For Hannah Diop, hair care is self-love. But when she was growing up with textured hair in a family committed to natural products, the act of caring for and styling her hair wasn't the nurturing experience she craved. Sienna Naturals was born from her mission to rewrite the narratives around textured hair, and to reclaim hair care as the self-loving experience nature intended.
Twins Corianna and Brianna Dotson are crystal clear on their values. "We like to celebrate community, being unapologetic and self-expression," say the Coco and Breezy cofounders. And that's not just a brand statement, it's an approach to living and creating that the sisters have leaned into from the very beginning.
How did you create your diversity, inclusion and belonging goals? Who was involved in creating them?
We've done a lot of listening over the past few months, and we chose to prioritize the pieces of feedback we heard most frequently from our employees, customers, partners and communities. These represent the next phase in our journey to be a better, more diverse and inclusive company—not the finish line. Feedback from those key stakeholders played a big part in these goals, along with input from teams across the company—HR, Marketing, NMG, LP, Procurement and more.
How will Nordstrom execute against these goals?
To lead and drive this work, we've launched the Nordstrom Diversity Inclusion and Belonging Council. This group is co-chaired by Pete and Erik Nordstrom and Christine Deputy, our Chief Human Resources Officer. The group is made up of a diverse mix of leaders from across our company and representation from our board of directors. The group will develop, implement and measure programs that drive our diversity, inclusion and belonging strategy.
Are you making donations to nonprofits that address racism and other issues facing Black communities?
In May, we made corporate grants to the NAACP Legal Defense and Education Fund as well as to the Black Lives Matter Global Network Foundation. We encourage our employees to give and will match their donations to nonprofits working to address these issues.
Our giving is focused on organizations that help families reach their full potential, and many of the nonprofits we support are focused specifically on underrepresented or marginalized communities, such as Rainier Scholars, Thurgood Marshall College Fund, the YWCA, the Posse Foundation and the American Indian College Fund.
We're pleased to share that we'll double our charitable giving to nonprofit organizations that promote anti-racism, bringing that total to approximately $1M per year for the next five years.
To learn more about our charitable giving program, visit NordstromCares.com.
Is Nordstrom making donations to any local or national political campaigns?
We are not. Learn about our approach to political activity.
What does your employee representation look like today?
Our people are the foundation of who we are as a company. Attracting, hiring and retaining diverse talent enables us to be more innovative and better serve our employees, customers and communities. Each year, we issue a corporate social responsibility report that outlines our progress in many areas, including diversity, inclusion and belonging. See a breakout of our representation from our 2019 report.
How much diversity do you have on your board of directors?
Our commitment to diversity at all levels of our company extends to our board of directors. We have 11 people on our board, five of them are women and three are people of color. Learn more about our board of directors.
What are you doing to attract and hire diverse talent?
We've set clear, measurable goals for ourselves: By the end of 2025, we will increase representation of Black and Latinx populations in people-leadership roles by at least 50%. Through our internship and other early-in-career programs, we will create opportunity for underrepresented populations with an aim of 50% representation.
Now that we've set these goals for ourselves, we're working across the organization to come up with plans that will get us there. That includes identifying the best way for us to find and connect with the diverse talent we need to hire to best serve our customers. In addition to being in the right places to meet the right candidates, we need to ensure our hiring managers are trained to identify and mitigate bias during the hiring and promotions process. We're rolling out updated learning in 2021 to address issues of conscious and unconscious bias.
How do I learn more about the Nordstrom internship program, eligibility and application process?
You can learn more and apply at careers.nordstrom.com.
How does Nordstrom hold its leaders accountable for creating a workplace that supports diversity, inclusion and belonging?
To be successful, our commitment to diversity, inclusion and belonging needs to be felt across all levels and aspects of our company. Our leaders play an essential part in bringing our culture to life. We're building diversity and inclusion into our leadership expectations, and we will measure our leaders on their performance in this area through our Inclusion and Belonging Index and feedback from their teams and coworkers up and down our pyramid.
Do you pay your employees equally, regardless of race or gender?
We have achieved 100% pay equity for employees of all genders and races. Nordstrom is also committed to pay parity, a way to measure and report on gender representation at all levels of the company. We're at nearly 100% pay parity for men and women, which reflects our strong female representation across the company. We will continue our efforts in this space to build our representation of women at all levels across the organization.
Do you have an anti-discrimination policy?
Yes. We are committed to an inclusive, supportive environment. Nordstrom doesn't tolerate discrimination of any kind. We ask that employees and customers let us know if they experience or observe behavior they believe is discriminatory or harassing so we can address it immediately.
How much business do you do with Black-owned companies or other underrepresented groups? Will you commit to doing a certain percentage of your business with these types of companies?
We can and will do better in offering Black-owned or -designed brands, along with those created by all people of color. We want to do this the right way so we can create meaningful and successful partnerships with these brands. We are committing to delivering $500M in retail sales from brands owned by, operated by or designed by Black and/or Latinx individuals by the end of 2025. We are also renewing our Supplier Diversity program, which will track and support diverse-owned suppliers across all areas of our business. We'll publicly share this program's long-term goals in February 2021.
How do I learn more about and/or participate in your Supplier Diversity program?
We're in the process of renewing this program and setting long-term goals. We'll post more details about how vendors can participate in the program at a later date.
What are you doing to increase diversity in the collaborations you do with your private-label brands?
We need to improve here, and we're looking into opportunities to partner with diverse influencers on future Nordstrom Made exclusive collections. Earlier this year, we launched the BP. Be Proud collection, which is our first gender-inclusive collection, featuring a range of silhouettes for people of all gender identities. This is just the start—we're working on more Be Proud collections and are excited to take feedback from our customers as we do that.
How do you partner with influencers and bloggers? What are you doing to make sure their views align with your own?
Our commitment to diversity and our zero-tolerance policy for discrimination of any kind extends to the partners we work with. We work hard to partner with influencers and bloggers who have similar values to us when it comes to important topics like racism and discrimination. When we learn of situations where those values aren't aligned, we immediately address it. Many influencers are part of networks that enable them to work with a variety of brands, including Nordstrom. We're working closely with those networks to ensure they're taking appropriate steps to make our values and expectations clear. Our goal is to work with a diverse mix of influencers, and we're making it a priority to develop a plan that will get us there.
What are you doing to make sure there's more diversity in your marketing campaigns (website, ads, catalogs, social media platforms, etc.)?
This has been a focus for quite some time. The amount of diversity we include in our marketing campaigns and catalogs exceeds the level of diversity we see in North America. In 2019, 58% of our casting was diverse, featuring people who represent a range of races, colors, ages, sizes and abilities. We're not stopping there. We must better reflect this diversity in our styling, music, copy and ongoing social media conversations, including vastly improving representation in our influencer partnerships. We've also formed a Diversity Marketing Panel comprising Nordstrom employees representing a variety of visible and invisible identities. Their insights help shape our strategy, using identity and equity at every touchpoint.