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(96)96

Purifying Shampoo

Virtue®

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SOLD OUT

This item is no longer available. Browse our recommendations for something similar.

Details & care

What it is: A weekly clarifying shampoo formulated to gently remove excess oil, product residue and environmental irritants like pollution and smoke.

Who it's for: All hair types.

What it does: Infused with the brand's revolutionary damage-repair protein Alpha Keratin 60ku®, this deep cleanser whisks away impurities that can weigh hair down and make it lifeless.

How to use: Add a splash of water to a quarter-sized amount of shampoo and work into a lather between your palms. Apply to wet hair. Massage into your scalp and throughout the length of your hair, then rinse well. Follow with conditioner. Use once weekly or more if needed to remove residue, product buildup and impurities.

  • 4 oz.
  • Paraben-free; sulfate-free; phthalate-free; synthetic color-free; synthetic dye-free; gluten-free
  • Cruelty-free
  • Made in the USA
  • Part of BEAUTYSPACE
  • Item #5938295
  • Core Product ID 333335PULZ

Ingredients

Aqua (Water, Eau), Sodium Lauroyl Methyl Isethionate, Sodium Cocoyl Isethionate, Cocamidopropyl Betaine, PEG-40 Hydrogenated Castor Oil, Cocamide MIPA, Alpha Keratin, Glycerin, Charcoal Powder, Panthenol, Humulus Lupulus (Hops) Extract, Cocamidopropylamine Oxide, Undeceth-11, Butyloctanol, Undeceth-5, Sodium Methyl Isethionate, Coconut Acid, Parfum (Fragrance), Lauric Acid, Sodium Isethionate, PEG-150 Distearate, Hydroxyacetophenone, PPG-26-Buteth-26, Zinc Laurate, Sodium Laurate, Ethylhexylglycerin, PEG-150 Stearate, Hydroxypropyl Guar Hydroxypropyltrimonium Chloride, Polyquaternium-7, Stearic Acid, PEG-150, Sodium Dilauramidoglutamide Lysine, Phenoxyethanol, Disodium EDTA, Citric Acid, Hydrogen Peroxide, Sodium Benzoate, Silicone Quaternium-16, Sodium Chloride, Potassium Sorbate, Cinnamal, Citral, Geraniol, Hexyl Cinnamal, Limonene, Linalool.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.

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Virtue

This brand is part of BEAUTYSPACE, a global beauty destination offering a carefully edited selection of the world's most innovative beauty products, including cosmetics, skin care and tools. Since its founding in 1993, it has given emerging brands access to a broader market—through Nordstrom and other prominent retailers. Today, BEAUTYSPACE encompasses more than 70 global brands.

Reviews

(96)964.7 out of 5
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Most helpful positive review

June 6, 2021

LOVE IT!

My hairstylist recommended this clarifying shampoo to switch in between my usual S/C set. It makes my scalp feel so clean and I’ve noticed less dandruff. I have really thick long hair and I only use about a quarter size amount for my whole head. Worth the price! I will be trying the smooth and recovery line along with the heat oil since she recommended it too!
angiebang
2found this helpful

Most helpful critical review

Nov 21, 2022

Comes out like water - not a good value

And then you need twice as much It works but it's not a good value.
Jennifer S.
Reposted from VIRTUE

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5 stars81%
4 stars10%
3 stars4%
2 stars3%
1 star1%

Pros:

Cons:

Current reviews don’t mention any.
June 6, 2021

LOVE IT!

My hairstylist recommended this clarifying shampoo to switch in between my usual S/C set. It makes my scalp feel so clean and I’ve noticed less dandruff. I have really thick long hair and I only use about a quarter size amount for my whole head. Worth the price! I will be trying the smooth and recovery line along with the heat oil since she recommended it too!
angiebang
2found this helpful
May 24, 2026

Leaves Hair Oily

The scent is light and the spray targets where I want to on my hair. But, this is definitely only for those who have thick and very dry hair. I have wavy, normal hair that doesn't have much damage from coloring or heat drying. I used only a small amount on my hair yet it left it stringy and oily. I'll only be using it when I pull my hair back into a ponytail and head to the beach, to protect it from the sun.
Reposted from VIRTUE
Annie
Feb 24, 2026

Too gentle to actually clean

I have to wash my hair too much with this. I love Virtue other hair products mostly . This is a miss imo.
Verified purchase
nicbeck0276
Size purchased:
One Size
Was this helpful?
Dec 2, 2025

Love it!

The best shampoo we’ve ever used. My daughter has a hard time getting her really thick curly hair clean. This works!
Reposted from VIRTUE
Christine L.
Nov 13, 2025

Fine hair gem

I love this for my fine hair. It really plumps it up!
Reposted from VIRTUE
Kathleen D.
July 1, 2025

A ‘must have’ shampoo!

I love this shampoo and have been using it once a week for well over a year. It gives my fine, flat hair a deep clean, leaves it soft, full and restores brightness to my highlights. Although the bottle is quite small, it lasts for months as only a small amount of this product is needed.
Reposted from VIRTUE
Verna G.