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Main content
  1. Home
  2. Beauty
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  4. Face
  5. Primer
(6329)6329

Original Eyeshadow Primer Potion

Urban Decay

Savings Event
$13.60Current Price $13.60
(15% off)15% off.
$16.00Previous Price $16.00
0.16 Ounce
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Free returns anytime
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Highlights

  • Cruelty-free
  • Vegan
  • Best for: Normal skin

Details & care

What it is: An eyelid primer base for vibrant, creaseless color and eyeshadow looks that last up to 24 hours.

What it does: Original Eyeshadow Primer Potion helps to intensify the color and vibrancy of your eyeshadow or eyeliner of maximum impact.

How to use: Apply just a touch of primer before your eyeshadow. You can also mix it with your favorite eyeshadow to create a crease-free, custom shade.

  • Paraben-free
  • Cruelty-free
  • Vegan
  • Made in the USA
  • Item #1102543
  • Core Product ID 3333343E6G

Ingredients

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Trihydroxystearin, Polyethylene, Triethylhexanoin, Hydroxystearic/Linolenic/Oleic Polyglycerides, Sorbitan Sesquioleate, VP/Eicosene Copolymer, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Synthetic Beeswax, Propylene Carbonate, Aqua (Water/Eau); May Contain: Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride).
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

Shipping & returns

This item is only available for pickup at select Nordstrom stores.

Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Learn more about our shipping &returns policies.

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Urban Decay

Urban Decay started doing color long before it was cool (back when the rest of the industry was a sea of pink, red and beige). And they're still serious color junkies at heart. With edgy eyeshadows, best-selling Naked Palettes, award-winning eyeliners, budge-proof mascaras and their legendary Makeup Setting Spray, Urban Decay has been shaking up the beauty industry for over 15 years.

Reviews

(6329)63294.7 out of 5
Write a Review

Most helpful positive review

Sept 6, 2020

Literally a god-send!

This has been a god-send for my super oily eye lids. I honestly can't even remember when I purchased this, it's been that long, and yet I still have over half the tube left! Since I discovered this, it's become a staple before applying eye makeup as it helps it glide on smoothly and stay put - in my case at least 7-8 hours. No fading, shifting or creasing. Whichever shade I choose to apply, also ends up looking more vibrant too. Primer Potion goes on beige but vanishes/becomes transparent once applied, and dries to a matte finish very quickly. Mine came with the applicator which I'll admit isn't the best. I find a stiff eye shadow brush works much better, or most of the time I  just end up applying it with my fingers. I don't wear eye makeup all the time, but when I do this is always the first part of my routine. In fact I'm not sure I would even be able to apply eye shadow now, without applying this first! -> My ‘Nordstrom Beauty Top 7 must-have list’ (My 7 favorite beauty products of all time, focusing mainly on my purchases at Nordstrom) <- < 1. Hair Loss Treatment: Divine Herbal Hair Oil < 2. Concealer: ‘Mac’ - Studio Finish Concealer < 3. Lip Gloss: Clarins Lip Comfort Oil < 4. Mascara: ‘Lancome’ – Cilis Booster XL < 5. Anti-Aging Serum: Divine Herbal Facial Treatment Serum < 6. Mask: ‘Eve Lom’ – Radiance Transforming Mask < 7. Face Scrub: ‘Sisley' - Botanical Gentle Buffing Cream
SelenaLopez
TOP 25 REVIEWER
3found this helpful

Most helpful critical review

Aug 20, 2026

unhygienic packaging.

The packaging is bad. Squeeze tube would be best without the doe foot applicator, which makes the product unhygienic which is a big problem for a liquid eye product.
dian513

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5 stars77%
4 stars15%
3 stars5%
2 stars1%
1 star2%

Pros:

Cons:

Sept 6, 2020

Literally a god-send!

This has been a god-send for my super oily eye lids. I honestly can't even remember when I purchased this, it's been that long, and yet I still have over half the tube left! Since I discovered this, it's become a staple before applying eye makeup as it helps it glide on smoothly and stay put - in my case at least 7-8 hours. No fading, shifting or creasing. Whichever shade I choose to apply, also ends up looking more vibrant too. Primer Potion goes on beige but vanishes/becomes transparent once applied, and dries to a matte finish very quickly. Mine came with the applicator which I'll admit isn't the best. I find a stiff eye shadow brush works much better, or most of the time I  just end up applying it with my fingers. I don't wear eye makeup all the time, but when I do this is always the first part of my routine. In fact I'm not sure I would even be able to apply eye shadow now, without applying this first! -> My ‘Nordstrom Beauty Top 7 must-have list’ (My 7 favorite beauty products of all time, focusing mainly on my purchases at Nordstrom) <- < 1. Hair Loss Treatment: Divine Herbal Hair Oil < 2. Concealer: ‘Mac’ - Studio Finish Concealer < 3. Lip Gloss: Clarins Lip Comfort Oil < 4. Mascara: ‘Lancome’ – Cilis Booster XL < 5. Anti-Aging Serum: Divine Herbal Facial Treatment Serum < 6. Mask: ‘Eve Lom’ – Radiance Transforming Mask < 7. Face Scrub: ‘Sisley' - Botanical Gentle Buffing Cream
SelenaLopez
TOP 25 REVIEWER
3found this helpful
Oct 7, 2019Incentivized review

I’m not impressed

I’m not certain why this product is rated so highly. There is nothing special about this eye primer. It is somewhat greasy and I don’t feel it performs better than any other primer I have tried. Also the tube is small. I won’t purchase again.
Verified purchase
Jidge1986
3found this helpful
July 28, 2016

"Absolutely Fabulous"

I don't know why I did not know about this product before but here I am - in receipt of it now - as you can see - it has a built in wand applicator - no globs coming out of a tube - perfect application! It is just what I needed to ensure my eye shadow stays in place all day with the color continuing to enhance my eyes. Urban Decay! My first product purchased. Love the quality! Thank you.
BunnyTime
TOP 250 REVIEWER
3found this helpful
Nov 7, 2017Incentivized review

Best eye primer EVER!!

I love this eyeshadow primer, makes my makeup last all day. I even started using it under my eyes to make it last.
Starsita86
2found this helpful
Nov 29, 2015

Best primer EVER

Best primer EVER. Eyeshadow does not smear. Lasts all day; no creases in your eyeshadow--as fresh at the end of the day as when you applied it. As good a product of its kind as I have ever used. Natural looking and simply perfect.
awesomegrandma6
2found this helpful
Aug 4, 2019Incentivized review

One of the best primers

Great eye make up primer to keep eyeliner in place
Verified purchase
Trish696
1found this helpful
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