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Details & care
What it is: A long-wearing, tinted hydrator with kombucha filtrate and marula oil for 30% more hydrated skin, medium coverage and a glowy finish.
Who it's for: All skin types.
What it does: This lightweight formula is packed with nourishing ingredients to leave your skin feeling more hydrated after 24 hours. It offers buildable coverage that looks like your regular skin but with an added healthy glow, and it helps minimize pores and imperfections with a smooth, blurring effect while evening skin tone and texture.
How to use: Apply with your fingers and blend outward from the center of your face to build desired coverage. For extra coverage, add more product and diffuse with a brush. A little goes a long way.
- 1.1 oz.
- Noncomedogenic
- Made in the USA
- Item #6175408
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Urban Decay
Urban Decay started doing color long before it was cool (back when the rest of the industry was a sea of pink, red and beige). And they're still serious color junkies at heart. With edgy eyeshadows, best-selling Naked Palettes, award-winning eyeliners, budge-proof mascaras and their legendary Makeup Setting Spray, Urban Decay has been shaking up the beauty industry for over 15 years.
Most helpful positive review
Mar 9, 2026
So friggin good
My skin type is a nightmare so whenever i try to do makeup i somehow always end up with dry skin but also it being too oily to stay on proper. this one is so nice and light and natural.
Radio
Verified purchase
Reposted from urbandecay.com
Most helpful critical review
Nov 19, 2025
One star
I used the face scanner to select color. Too light Hate it. Needed 40 but IT scanned me as 30. Look ghastly.
Duped
Verified purchase
Reposted from urbandecay.com
urbandecay.com response
Hi there! Thank you for sharing your feedback on our Hydromaniac Hydrating Dewy Foundation. We're so sorry to hear you didn't find your ideal shade match, and we've passed your comments along to our team. We're always looking to improve and ease your online shopping experience. We understand you used our online shade-matching tools, but these are just suggestions. For the absolute best results, we recommend visiting a store near you to experience all the shades firsthand to ensure you discover your perfect match: https://tinyurl.com/y282ykql. Keep exploring more at UD!
5 stars
59%
4 stars
28%
3 stars
9%
2 stars
2%
1 star
1%
Sort by Most Helpful
Radio
Reposted from urbandecay.com
Verified purchase
Mar 9, 2026
So friggin good
My skin type is a nightmare so whenever i try to do makeup i somehow always end up with dry skin but also it being too oily to stay on proper. this one is so nice and light and natural.
Abitofglow
Reposted from urbandecay.com
Dec 22, 2025
Such a good formula!
One of the best foundations I’ve tried, and I love that shade 50 is such a good match for an olive undertone. Glowy but has coverage, doesn’t feel slippy, and wears off elegantly even on my very sensitive dry skin prone to dry patches. Please keep this one aroind for a long while! Definitely staple worthy.
Duped
Reposted from urbandecay.com
Verified purchase
Nov 19, 2025
One star
I used the face scanner to select color. Too light Hate it. Needed 40 but IT scanned me as 30. Look ghastly.
urbandecay.com response
Hi there! Thank you for sharing your feedback on our Hydromaniac Hydrating Dewy Foundation. We're so sorry to hear you didn't find your ideal shade match, and we've passed your comments along to our team. We're always looking to improve and ease your online shopping experience. We understand you used our online shade-matching tools, but these are just suggestions. For the absolute best results, we recommend visiting a store near you to experience all the shades firsthand to ensure you discover your perfect match: https://tinyurl.com/y282ykql. Keep exploring more at UD!
SRM65
Reposted from urbandecay.com
July 20, 2025
UD Wins Again!
I have been wearing Urban Decay for at least 15 years. So, I have been that girl who was devastated when they have discontinued my "favorite" foundation over time. When they discontinued Stay Naked I bought every 30NN I could get. So, didn't have to buy any until last month. I tried Face Bond and didn't really care for it and thought I was going to have to switch brands! I didn't really think about Hydromaniac but I wanted to give UD one more chance. And I like it! It reminds me of One and Done with more coverage. So, I'm 60, just need foundation to even out my face, it does. I do use All Nighter primer first and setting spray so I haven't had any problems with it settling in my lines or not lasting. I do use Quickie on the corner of my eyes and around my nose, which I did with Stay Naked.
So, I am very happy I gave it a try and probably would have used this instead of Stay Naked.
I did give it a 4 because I do wish it had more color range or would have been 5.
Hopefully will be my foundation for a long time!!!
Shiba Lover
Reposted from urbandecay.com
Apr 28, 2025
Beautiful and long lasting!
I'm on my 2nd tube of this and really love it! I love that it gives my skin a natural glow and just a hint of color. It's very moisturizing and lasts all day. I do use a sun screen before I apply. There is no SPF in this. Please don't ever discontinue!!!
Annon
Reposted from urbandecay.com
Mar 26, 2025
Amazing
I have been wearing this product for months now and I loved it before. But let me tell you! I was in an explosion at my job. Literally. I made it out with minor cuts on my face, I was crying for hours. DO YOU KNOW this product did NOT budge at all. Couldn’t even see the minor cuts till I took it OFF. no tear stains no nothing! Have to make light of the situation somehow and this makeup allowed me to do that. Great product, I will be using for the rest of time!