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(756)756

Anti-Aging Eyeshadow Primer Potion

Urban Decay

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SOLD OUT

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Details & care

What it is: A creamy eyeshadow primer with anti-aging benefits that ensures vibrant, crease-free color for up to 24 hours.

What it does: Designed to prep your lids for eyeshadow and eyeliner, this primer is the perfect foundation for richer, more long-wearing color. Its formula features space-age polymer technology, which fills in any imperfections on your skin's surface while prepping lids for all-day shadow. Optical blurring pigments create a brightening, soft-focus effect that helps minimize redness and smooth skin's texture. Anti-aging skin care ingredients help smooth the appearance of wrinkles and hydrate skin, improving suppleness and elasticity. It dries down almost invisibly, leaving behind the slightest bit of sheer pigment to even out and color-correct skin.

How to use: Smooth just a touch onto lids. Apply your eyeshadow while the primer is still fresh for vibrant, just-applied color that lasts.

  • Paraben-free
  • Cruelty-free
  • Vegan
  • Made in the USA
  • Item #1102521
  • Core Product ID 3333343DYD

Ingredients

Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). [+/- (May Contain/Peut contenir): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Urban Decay

Urban Decay started doing color long before it was cool (back when the rest of the industry was a sea of pink, red and beige). And they're still serious color junkies at heart. With edgy eyeshadows, best-selling Naked Palettes, award-winning eyeliners, budge-proof mascaras and their legendary Makeup Setting Spray, Urban Decay has been shaking up the beauty industry for over 15 years.

Reviews

(756)7564.6 out of 5
Write a Review

Most helpful positive review

Oct 10, 2015

The Best

I wear eyeliner and eye shadow, on occasion. Not 100% sure if it is my eye cream or simply my skin but I have incredible difficulty keeping liner under my eyes and shadow from running after a few hours. I have tried every brand of waterproof eyeliner and nothing has worked...until this product. I am still in the learning stages of application. I use another very thin eyeliner brush to apply instead of the applicator it comes with to avoid getting the product on my lashes. The eyeliner under my eyes no longer runs!!! I make sure to let the primer dry completely before I apply the eyeliner. Re: the eye shadow. I use the applicator it comes with since it is a bigger area. I have to make sure I put enough primer on and put in on evenly and let it dry before applying shadow. Not perfect but close to it. Only have to reapply (even it out) shadow once during the day. I'm sold on this product!!1
Freakshow60
8found this helpful

Most helpful critical review

Mar 12, 2025

Reaction

The formulation is not the same anymore and I have had severe allergic reactions ending up in seeking medical need.
Mdtra
Reposted from urbandecay.com
urbandecay.com response
Hello! We're sorry to hear about your experience with our Travel-Size Eyeshadow Primer Potion Anti-Aging. We'd like to speak with you directly. Please call us at 800-784-8722 and provide the reference number 40208059. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We look forward to speaking with you soon!

Customer photos

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5 stars80%
4 stars11%
3 stars3%
2 stars2%
1 star3%
Oct 10, 2015

The Best

I wear eyeliner and eye shadow, on occasion. Not 100% sure if it is my eye cream or simply my skin but I have incredible difficulty keeping liner under my eyes and shadow from running after a few hours. I have tried every brand of waterproof eyeliner and nothing has worked...until this product. I am still in the learning stages of application. I use another very thin eyeliner brush to apply instead of the applicator it comes with to avoid getting the product on my lashes. The eyeliner under my eyes no longer runs!!! I make sure to let the primer dry completely before I apply the eyeliner. Re: the eye shadow. I use the applicator it comes with since it is a bigger area. I have to make sure I put enough primer on and put in on evenly and let it dry before applying shadow. Not perfect but close to it. Only have to reapply (even it out) shadow once during the day. I'm sold on this product!!1
Freakshow60
8found this helpful
Aug 1, 2017Incentivized review

Good product

Tried as a sample and had to buy the full size. Dries clear and helps to hold pencil liner and shadow in place.
Besch12345
3found this helpful
July 24, 2017Incentivized review

Win win

smooth application + lasts forever
Madiui489302
3found this helpful
July 22, 2015

Really works!

Having tried a few different brands of eye shadow primer (Laura Mercier, Clinique Touch Base, etc.), I wasn't too impressed with them. When I read the description of Urban Decay's Anti-Aging Eye Shadow Primer Potion and saw the great price, I figured I'd give it a try. I'm delighted with the results! Of course it's too soon to tell if it really will aid in "anti-aging", but it definitely creates a beautifully smooth lid base for my shadows. I dab a tiny bit on and smooth it out with my finger tip. It truly does fill in the lines, mask uneven skin tone, and make my shadow last all day. I highly recommend it. (And with my sensitive skin, I had no reaction to it.)
Luv2Smile
TOP 500 REVIEWER
3found this helpful
May 10, 2022

Tried and True

I've been using Urban Decay eyeshadow primer for over 15 years and I finally switched to this anti-aging formula. I'm older and wiser so I'm trying to take better care of my skin and this helps. I love this because it's not as thick a formula as the original and works well. I stock up on this when it's on sale, it's a little more money than the original but definitely worth it. I use this even if I don't use eyeshadow because it evens the tone of my skin. I highly recommend this!
MichelleB816
1found this helpful
Nov 17, 2019Incentivized review

Nice for my use

Well I don’t wear eyeshadow, but I use this to make sure my eyeliner doesn’t end up on my lids. It may just be the liner, but I like how this glides on clearly. I can’t tell about the anti aging part yet since I just started using it for a couple of weeks.
Verified purchase
Sandstorm466
1found this helpful
Nov 8, 2015

Amazing!

Looks great without shadow and I already see a difference after one week! Can't recommend this highly enough.
CS19707
1found this helpful
Dec 27, 2025

It was ok

The only problem I have is that it drys up too quickly and it drys up in the tube.
Reposted from urbandecay.com
urbandecay.com response
Hello Deedee5777! We appreciate you sharing your experience with our Eyeshadow Primer Potion Anti-Aging, and we are glad it is a part of your makeup routine. Because this formula is designed to set quickly to create a smooth, crease-proof base for your eyeshadow, it can be sensitive to air exposure. To help keep the product creamy and prevent it from drying out prematurely in the tube, we recommend ensuring the cap is tightened firmly immediately after every use. A helpful tip to revive the consistency if it begins to feel a bit thick is to gently warm the tube between your palms for a minute before application; this helps soften the formula, ensuring it glides onto your lids effortlessly and provides the perfect canvas for your eye looks.
Verified purchase
Deedee5777
Dec 19, 2025

Worth the price, great product

I’ve bought this product consistently for years. It helps my eye makeup stay on & not fade or crease.
Reposted from urbandecay.com
Verified purchase
MelsWV
May 24, 2025

Watery

I expected it to be a thicker formula. It's very watery and it's hard to tell where and how much has been applied. Also, the wand doesn't make application any easier. I'd rather use my finger. Not a fan. Won't buy again.
Reposted from urbandecay.com
urbandecay.com response
Hi there! Thank you for sharing your thoughts on our Eyeshadow Primer Potion Anti-Aging. We truly value your comments and have let our team know, as your feedback is everything to us and helps us level up. For the best application, use the built-in applicator to apply a small amount onto clean eyelids, then gently pat with clean fingertips or a brush. If you prefer something with more visible coverage, check out the shade Eden in this Primer Potion as an alternative. We invite you to keep exploring more at UD and unleash your inner artist!
Verified purchase
Amber7
May 19, 2025

Favorite Potion

Favorite To Wear. Sometimes, I Won't Even Wear Eyeshadow ...
Reposted from urbandecay.com
MissAyeshaa8
Mar 12, 2025

Reaction

The formulation is not the same anymore and I have had severe allergic reactions ending up in seeking medical need.
Reposted from urbandecay.com
urbandecay.com response
Hello! We're sorry to hear about your experience with our Travel-Size Eyeshadow Primer Potion Anti-Aging. We'd like to speak with you directly. Please call us at 800-784-8722 and provide the reference number 40208059. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We look forward to speaking with you soon!
Mdtra