SOLD OUT
This item is no longer available. Browse our recommendations for something similar.
Details & care
What it is: A creamy eyeshadow primer with anti-aging benefits that ensures vibrant, crease-free color for up to 24 hours.
What it does: Designed to prep your lids for eyeshadow and eyeliner, this primer is the perfect foundation for richer, more long-wearing color. Its formula features space-age polymer technology, which fills in any imperfections on your skin's surface while prepping lids for all-day shadow. Optical blurring pigments create a brightening, soft-focus effect that helps minimize redness and smooth skin's texture. Anti-aging skin care ingredients help smooth the appearance of wrinkles and hydrate skin, improving suppleness and elasticity. It dries down almost invisibly, leaving behind the slightest bit of sheer pigment to even out and color-correct skin.
How to use: Smooth just a touch onto lids. Apply your eyeshadow while the primer is still fresh for vibrant, just-applied color that lasts.
- Paraben-free
- Cruelty-free
- Vegan
- Made in the USA
- Item #1102521
Ingredients
Isododecane, Talc, Cyclopentasiloxane, Trimethylsiloxysilicate, Triethylhexanoin, Oryza Sativa (Rice/Riz) Bran Oil, Trihydroxystearin, Disteardimonium Hectorite, Polyethylene, Sorbitan Sesquioleate, VP/Hexadecene Copolymer, C12-15 Alkyl Benzoate, Dimethicone, Alumina, Caprylic/Capric Triglyceride, Phenoxyethanol, PEG-40 Stearate, Synthetic Beeswax, Propylene Carbonate, Hexyl Laurate, Polyglyceryl-4 Isostearate, Tribehenin, PEG-10 Dimethicone, Stearic Acid, Ethylhexylglycerin, Ceramide 2, PEG-10 Rapeseed Sterol, Alaria Esculenta Extract, Palmitoyl Oligopeptide, Aqua (Water/Eau). [+/- (May Contain/Peut contenir): Mica, CI 77891 (Titanium Dioxide), CI 77491/77492/77499 (Iron Oxides), CI 77163 (Bismuth Oxychloride)].
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Gift options
Choose your gift options at checkout. Some items may not be eligible for all gift options.
Delivery
- Email gift message (free)
Need help finding the perfect gift? We've got you covered.
Urban Decay
Urban Decay started doing color long before it was cool (back when the rest of the industry was a sea of pink, red and beige). And they're still serious color junkies at heart. With edgy eyeshadows, best-selling Naked Palettes, award-winning eyeliners, budge-proof mascaras and their legendary Makeup Setting Spray, Urban Decay has been shaking up the beauty industry for over 15 years.
Most helpful positive review
Oct 10, 2015
The Best
I wear eyeliner and eye shadow, on occasion. Not 100% sure if it is my eye cream or simply my skin but I have incredible difficulty keeping liner under my eyes and shadow from running after a few hours. I have tried every brand of waterproof eyeliner and nothing has worked...until this product. I am still in the learning stages of application. I use another very thin eyeliner brush to apply instead of the applicator it comes with to avoid getting the product on my lashes. The eyeliner under my eyes no longer runs!!! I make sure to let the primer dry completely before I apply the eyeliner. Re: the eye shadow. I use the applicator it comes with since it is a bigger area. I have to make sure I put enough primer on and put in on evenly and let it dry before applying shadow. Not perfect but close to it. Only have to reapply (even it out) shadow once during the day. I'm sold on this product!!1
Freakshow60
8found this helpful
Most helpful critical review
Mar 12, 2025
Reaction
The formulation is not the same anymore and I have had severe allergic reactions ending up in seeking medical need.
Mdtra
Reposted from urbandecay.com
urbandecay.com response
Hello! We're sorry to hear about your experience with our Travel-Size Eyeshadow Primer Potion Anti-Aging. We'd like to speak with you directly. Please call us at 800-784-8722 and provide the reference number 40208059. Our customer service representatives are available Monday through Friday, 9:00 am to 5:30 pm ET. We look forward to speaking with you soon!
5 stars
80%
4 stars
11%
3 stars
3%
2 stars
2%
1 star
3%
Pros:
Cons:
Sort by Most Helpful
Freakshow60
Oct 10, 2015
The Best
I wear eyeliner and eye shadow, on occasion. Not 100% sure if it is my eye cream or simply my skin but I have incredible difficulty keeping liner under my eyes and shadow from running after a few hours. I have tried every brand of waterproof eyeliner and nothing has worked...until this product. I am still in the learning stages of application. I use another very thin eyeliner brush to apply instead of the applicator it comes with to avoid getting the product on my lashes. The eyeliner under my eyes no longer runs!!! I make sure to let the primer dry completely before I apply the eyeliner. Re: the eye shadow. I use the applicator it comes with since it is a bigger area. I have to make sure I put enough primer on and put in on evenly and let it dry before applying shadow. Not perfect but close to it. Only have to reapply (even it out) shadow once during the day. I'm sold on this product!!1
8found this helpful
Besch12345
Aug 1, 2017
Incentivized review
Good product
Tried as a sample and had to buy the full size. Dries clear and helps to hold pencil liner and shadow in place.
3found this helpful
Madiui489302
July 24, 2017
Incentivized review
Win win
smooth application + lasts forever
3found this helpful
Luv2Smile
TOP 500 REVIEWER
July 22, 2015
Really works!
Having tried a few different brands of eye shadow primer (Laura Mercier, Clinique Touch Base, etc.), I wasn't too impressed with them. When I read the description of Urban Decay's Anti-Aging Eye Shadow Primer Potion and saw the great price, I figured I'd give it a try. I'm delighted with the results! Of course it's too soon to tell if it really will aid in "anti-aging", but it definitely creates a beautifully smooth lid base for my shadows. I dab a tiny bit on and smooth it out with my finger tip. It truly does fill in the lines, mask uneven skin tone, and make my shadow last all day. I highly recommend it. (And with my sensitive skin, I had no reaction to it.)
3found this helpful
MichelleB816
May 10, 2022
Tried and True
I've been using Urban Decay eyeshadow primer for over 15 years and I finally switched to this anti-aging formula. I'm older and wiser so I'm trying to take better care of my skin and this helps. I love this because it's not as thick a formula as the original and works well. I stock up on this when it's on sale, it's a little more money than the original but definitely worth it. I use this even if I don't use eyeshadow because it evens the tone of my skin. I highly recommend this!
1found this helpful
Sandstorm466
Verified purchase
Nov 17, 2019
Incentivized review
Nice for my use
Well I don’t wear eyeshadow, but I use this to make sure my eyeliner doesn’t end up on my lids. It may just be the liner, but I like how this glides on clearly. I can’t tell about the anti aging part yet since I just started using it for a couple of weeks.
1found this helpful