




Say What?! Weightless Soft Matte Foundation
UOMA Beauty
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Ingredients
Details & care
What it is: A multi-award winning game-changing foundation available in a groundbreaking 51 shades that is uniquely formulated to meet your skin's needs.
What it does: This full-coverage, buildable, first-of-its-kind foundation delivers customized long wear and a vibrant matte finish, all while delivering nourishing hydration to skin. It's powered by Biomimicry pigments, which allows the foundation to think like your skin to create a skin-like blurring finish. Long-wearing and weightless, it helps conceal the look of skin imperfections, minimizes the appearance of pores and softens fine lines, all while concealing redness, rosacea and hyperpigmentation.
How to use: Shake well before use. Apply onto clean skin. For best results, apply with a buffing brush or a sponge then blend in for a stunning, velvety, skin-like matte finish. For sheerer coverage, use your fingers.
- 1 oz.
- Paraben-free; D5-free; talc-free
- Winner of Allure's 'Best of Beauty' Award for Best Medium Coverage Foundation, 2020
- Cruelty-free
- Vegan
- Made in Italy
- Black Owned/Founded
- Item #6211942
Gift options
Delivery
- Email gift message (free)
UOMA Beauty
Nigerian-born Sharon Chuter is a rebel with a cause: to redefine the rules of inclusivity and diversity. As creative director of UOMA Beauty, Sharon has taken a very hands-on approach to create makeup that's forward-thinking, radical and uncompromising. The visionary and seasoned beauty industry executive draws inspiration from her Afro heritage and infuses it with fierce modernity to create a truly fresh aesthetic.