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Too Faced Shadow Insurance Eye Shadow Primer, Main, color,
Too Faced Shadow Insurance Eye Shadow Primer, Alternate, color,
Too Faced Shadow Insurance Eye Shadow Primer, Alternate, color,

Shadow Insurance Eye Shadow Primer

Too Faced

SOLD OUT

This item is no longer available. Browse our recommendations for something similar.

Details & care

What it is: A featherweight eyeshadow primer that locks down color for 24 hours of creaseproof, budgeproof and waterproof wear and true color payoff.

What it does: This best-selling, colorless formula glides on seamlessly and dries invisibly to create the perfect canvas for eyeshadow application. Unique binders lock down eyeshadow pigments for amazingly long wear, and it neutralizes any lid discoloration, too. The needle-nose applicator ensures no-waste, precise dispensing.

How to use: Using your fingertip, gently apply a very thin layer to clean, dry lids. Less is more. The size of a raindrop covers both lids. It can also be used to lock down brow color.

  • 0.35 oz.
  • Paraben-free; sulfate-free; phthalate-free; gluten-free
  • Made in the USA
  • Item #5603292

Ingredients

Isododecane, Talc, Cyclopentasiloxane, Disteardimonium Hectorite, Trimethylsiloxysilicate, Glyceryl Triethylhexanoate, Polyethylene, Trihydroxystearin, Sorbitan Sesquioleate, Isopropyl Lanolate, VP/Eicosene Copolymer, Propylene Carbonate, Dimethicone, PEG-40 Stearate, Phenoxyethanol, Tocopherol. May Contain (+/-): Mica, Bismuth Oxychloride (CI 77163), Titanium Dioxide (CI 77891), Iron Oxides (CI 77491, CI 77492, CI 77499).
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Too Faced

A serious makeup brand that knows how to have fun, Too Faced is unabashedly pink, pretty and feminine—with a playful wink. Jerrod Blandino and Jeremy Johnson founded the company in 1998, infusing it with a rebellious spirit, visionary focus and unexpected humor that define the brand to this day. Too Faced inspires confidence to experiment and encourages women to "own their pretty."

Reviews

(915)
4.7 out of 5
Write a Review

Most helpful positive review

Oct 26, 2020
thanks Too Faced .
My lids have darkened from using eye drops prescribed for pressure. So in addition to dealing with thin, sensitive, aging lids, I have been trying to find the best primer and this is it. It is silky and sheer, with just a hint of light skin tone. However, it is undetectable after it dries in a second. The tip is very narrow, allowing just a tiny bit out but it does not clog so there is no waste. While applying it, the first thing I notice is it does not smear into any other area than the lids - other brands do. easy to remove and although I don't ask it to go 24 hours, it does last all day. Another big plus is that I cannot detect fragrance. Thanks to Too Faced -I consider this to be therapy . rather than cosmetic for my dark lids.
bluefavorite
Verified purchase
4found this helpful

Most helpful critical review

Dec 13, 2021
Not Great
The consistency of this primer is really spotty and makes my eyeshadow look patchy. Also doesn't protect against creasing very well.
Ash
Reposted from toofaced.com
5 stars
82%
4 stars
10%
3 stars
3%
2 stars
2%
1 star
3%
Sort by Most Helpful
bluefavorite
Verified purchase
Oct 26, 2020
thanks Too Faced .
My lids have darkened from using eye drops prescribed for pressure. So in addition to dealing with thin, sensitive, aging lids, I have been trying to find the best primer and this is it. It is silky and sheer, with just a hint of light skin tone. However, it is undetectable after it dries in a second. The tip is very narrow, allowing just a tiny bit out but it does not clog so there is no waste. While applying it, the first thing I notice is it does not smear into any other area than the lids - other brands do. easy to remove and although I don't ask it to go 24 hours, it does last all day. Another big plus is that I cannot detect fragrance. Thanks to Too Faced -I consider this to be therapy . rather than cosmetic for my dark lids.
4found this helpful
kcmginnis924
Jan 17, 2019
Incentivized review
Perfect Eyeshadow Primer
I used to wear a Tarte eyeshadow primer and it recently was discontinued. This product is just as good as that product if not better. A little goes a long way, i know this will last me a long time.
3found this helpful
Elizabeth1363
Dec 19, 2019
Incentivized review
Great Product
Tried a few other brands - not sure why as I always come back to this one. Great foundation for eye makeup or not!
2found this helpful
Shinegirl78
June 11, 2018
Incentivized review
Great product
This is my 3rd today tube... it is the best eyeshadow primer I have found.
2found this helpful
GoBabe
Apr 22, 2020
Incentivized review
Best. Primer. Ever.
I’ve used this one for years for my eyelids - makeup does not move all day long. I had oily skin when I was younger, and only this one did the trick. Now that my skin is not so oily anymore, I still need it to provide a base and keep my liner, shadow, and even my mascara from bleeding or transferring. I recommend this product to everyone. Thanks Too Faced and Nordstrom!
1found this helpful
KrisKD
TOP 1000 REVIEWER
Sept 14, 2019
Incentivized review
The Best Primer
Creamy consistency, blends easily, not drying to the skin or too white. The best eyeshadow primer I’ve found!
1found this helpful
Load 6 more reviews
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Steve Madden woven platform sandals

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Channeling coastal summers, wherever you are. Discover new styles ready to soak up the sun.
Steve MaddenWomen's Sandals
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