The Annie Hearts Western Boot

Tecovas was founded in 2015 by Paul Hedrick, who merged his professional passion for entrepreneurism with his born-in-Texas love for cowboy boots. Paul felt the Western industry had become stale, was confusing to shop (especially for first-time boot buyers) and lacked experiences that wowed customers. So he set out to build a brand that would take the magic of the West and serve it up through a modern, customer-first lens. Fast-forward to today, and Tecovas is still designing boots in Austin, crafting heritage-made boots with trusted partners in León, Mexico, and making performance-minded footwear with trusted partners in Vietnam. By doing things their way and growing with a singular focus on what customers truly want, Tecovas has become one of the fastest-growing Western brands in the world.