Nov 9, 2026
Pattern beauty
[This review was collected as part of a promotion.] Love your products. I started using due to thinning and dry hair. It has made such an improvement!!
Jules G.
Reposted from PATTERN Beauty
Highlights
- Coconut oil
- Good for: Dryness
- Good for: Dullness
Details & care
What it is: An oil-rich styling cream that provides superior moisture penetration and touchable hold while preventing breakage.
Who it's for: Ideal for curly, coily and tight hair textures.
What it does: The styling cream provides superior moisture penetration and touchable hold when setting hairstyles like twist outs, braid outs, Bantu knots and wash-and-gos. Shea butter, cacay oil and sweet almond oil nourish hair while preventing breakage and damage. The brand's founder Tracee Ellis Ross picked a fragrance that's clean and not overpowering with notes of neroli, rose and patchouli.
How to use: Apply the cream on wet or dry hair as you style or braid. For protective styles, use the cream to seal the hair with moisture before styling. For locs, apply cream as you retwist each strand for shine, definition and hold. Use as desired.
- Pump only included with 25 oz. bottle
- Made in the USA
- Black Owned/Founded
- Item #10310655
- Core Product ID 333333D5LA
Ingredients
Water/Aqua/Eau, Butyrospermum Parkii (Shea) Butter, Cetearyl Alcohol, Glycerin, Ceteareth-20, PEG-40 Hydrogenated Castor Oil, Cocos Nucifera (Coconut) Oil, PEG-120 Methyl Glucose Dioleate, Theobroma Cacao (Cocoa) Seed Butter, Potassium Carbonate, Rosmarinus Officinalis (Rosemary) Leaf Extract, Helianthus Annuus (Sunflower) Seed Oil, Caryodendron Orinocense Seed Oil, Cocos Nucifera (Coconut) Fruit Extract, Prunus Amygdalus Dulcis (Sweet Almond) Oil, PEG-60 Hydrogenated Castor Oil, Aloe Barbadensis Leaf Extract, Hydrolyzed Wheat Protein, Ethylhexylglycerin, Caprylyl Glycol, Polysorbate 60, Citric Acid, Phenoxyethanol, Hydroxyethylcellulose, Disodium EDTA, Disodium Phosphate, Sodium Phosphate, Sodium Benzoate, Benzyl Alcohol, Phenethyl Alcohol, Potassium Sorbate, Sodium Sulfite, Fragrance/Parfum, Benzyl Benzoate, Hexyl Cinnamal, Amyl Cinnamal, Hydroxycitronellal, Linalool, Citronellol, Limonene, Coumarin
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
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Pattern Beauty
Pattern Beauty by Tracee Ellis Ross offers a breadth of natural beauty and hair care products to fulfill, embrace and celebrate the needs of the curly, coily, tight and textured hair community. The brand is Black-owned and Blacked-founded, and promises to nourish your hair with effective products and cherish your health with safe ingredients, keeping your hair healthy and hydrated.
Reviews
(1308)13084.6 out of 5
Most helpful positive review
Most helpful critical review
Sept 27, 2026
I'm so sad!
[This review was collected as part of a promotion.] These products were recommended to me by my hair stylist and I was excited to try them. I thought that I finally found a product to tame my curls and get rid of the frizz. Instead, it left my hair weighed down and more frizzy than ever! I'm so disappointed and sad.
Julie S.
Reposted from PATTERN Beauty
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5 stars82%
4 stars8%
3 stars4%
2 stars3%
1 star3%
Nov 9, 2026
Pattern beauty
[This review was collected as part of a promotion.] Love your products. I started using due to thinning and dry hair. It has made such an improvement!!
Reposted from PATTERN Beauty
Jules G.
Nov 9, 2026
Gives softness
[This review was collected as part of a promotion.] I love the moisture it gives my hair and can pair well with other products
Reposted from PATTERN Beauty
Janell G.
Nov 7, 2026
Love love this
[This review was collected as part of a promotion.] Gives my ends the perfect sealant.
Reposted from PATTERN Beauty
Awa J.
Nov 4, 2026
PB Styling Cream
The Pattern Beauty Styling Cream has quickly become my holy grail. I don't know what is in this formula but don't you DARE change it. It does everything! It slicks. I defines curls. It moisturizes. It holds. It elongates. Twist out. Braid out. The only thing I haven't tried is wash and go and that's more because I'm not a fan of W&G but I get the feeling is would do those well. Ms. TER you did your big one with this. PLEASE PLEASE PLEASE don't change the formula.
Reposted from PATTERN Beauty
LaJuan C.
Nov 1, 2026
Obessed
Ofc I love this nice thick cream for my curls. They look shiny defined and feels nice and healthy
Reposted from PATTERN Beauty
Janisha
Oct 30, 2026
Product Review
[This review was collected as part of a promotion.] I absolutely love the Pattern products. Wash day was easy and my hair felt healthy and light. My curls were popping. Days after, all I had to do was lightly wet my hair with water and apply a little moisture milk and my curls were back to popping again.
Reposted from PATTERN Beauty
Nicole H.
Oct 19, 2026
I love it!
[This review was collected as part of a promotion.] For a styling cream it has a very good hold! None of your hair will be out of place! I love it definitely will be grabbing a full size product and will using the mini as a travel size to take with me on my journey!
Reposted from PATTERN Beauty
Tiffany T.
Oct 8, 2026
Amazing product
[This review was collected as part of a promotion.] I’ve been using Pattern for over a year now and it has changed my life. Amazing products and my hair is so much healthier. I went from just pulling my hair back to now wearing it out and curly everyday!
Reposted from PATTERN Beauty
Noelle L.
Oct 7, 2026
I enjoy the size!!!!
[This review was collected as part of a promotion.] Hopefully the product grows to promote hair growth for infants and toddlers. Great size and smell!
Reposted from PATTERN Beauty
Ashley D.
Sept 28, 2026
Go to styling product.
Without a doubt the best styling cream I’ve used on my type 4 hair. This styling cream gives me my desired results everytime with lasting hydration and softness between
washing. I’ve tried out quite a few styling products in the pursuit of determining what works for my hair, which can daunting but my search ended with this product. I’m on my second jar now, I get guaranteed results with every styling which means that good hair days everytime. I’m looking forward to many more.
Reposted from PATTERN Beauty
Aliza
Sept 27, 2026
I'm so sad!
[This review was collected as part of a promotion.] These products were recommended to me by my hair stylist and I was excited to try them. I thought that I finally found a product to tame my curls and get rid of the frizz. Instead, it left my hair weighed down and more frizzy than ever! I'm so disappointed and sad.
Reposted from PATTERN Beauty
Julie S.
Sept 18, 2026
Holy grail
[This review was collected as part of a promotion.] Can’t live without the mousse and curl cream. Shampoo and conditioner are a must. I’ve only tried original scent. Can’t speak to the others but I’m sure they’re great too. Thank you Pattern Beauty!
Reposted from PATTERN Beauty
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