Current Price $44.00
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Highlights
- Cruelty-free
- Anti-frizz
Details & care
What it is: A conditioner that eliminates frizz with every shower, soothing the hair cuticle and locking out humidity while locking in moisture.
What it does: Hair is left with brilliant luster. Formulated with the brand's first of its kind Alpha Keratin 60ku®, this conditioner acts as a powerful in-shower daily smoothing treatment for hair. It re-paves rough cuticles and tackles frizz at the source.
How to use: After washing your hair, remove excess water and apply a generous amount, distributing evenly through hair. Leave on for 2–3 minutes. Rinse well.
- 6.7 oz.
- Paraben-free; sulfate-free; phthalate-free; synthetic color-free; synthetic dye-free; gluten-free
- Cruelty-free
- Made in the USA
- Part of BEAUTYSPACE
- Item #5938300
Ingredients
Ethylhexyl Olivate, Cetyl Esters, Ethylhexylglycerin, Parfum (Fragrance), Alpha Keratin, Panthenol, Glycerin, Butyrospermum Parkii (Shea) Butter, Hydrogenated Olive Oil Unsaponifiables, Helianthus Annuus (Sunflower) Seed Oil, Oryza Sativa (Rice) Bran Extract, Amaranthus Caudatus Seed Extract, Jojoba Esters, Moringa Oleifera Seed Oil, Madecassoside, Rosmarinus Officinalis (Rosemary) Leaf Extract, Tocopherol, Hydrolyzed Adansonia Digitata Seed Oil, Quercus Petraea Fruit Extract, Zea Mays (Corn) Starch, Asiaticoside, Citrus Paradisi (Grapefruit) Fruit Extract, Cynara Scolymus (Artichoke) Leaf Extract, Hydrolyzed Quinoa, Cystoseira Compressa Extract, Cystine Bis-PG-Propyl Silanetriol, Hydrolyzed Pea Protein PG-Propyl Silanetriol, Hydrolyzed Linseed Extract, Pisum Sativum (Pea) Extract, Tocopheryl Acetate, Propanediol, Caprylyl Glycol, Diisostearyl Malate, Isopropyl Alcohol, Ceteareth-20, Polysorbate 60, Dimethiconol, Hydroxyethylcellulose, Polysorbate 20, Polysilicone-15, Pentaerythrityl Tetra-Di-T-Butyl Hydroxyhydrocinnamate, Sodium Dilauramidoglutamide Lysine, Butylene Glycol, Phenoxyethanol, Benzyl Alcohol, Chlorphenesin, Benzoic Acid, Sorbic Acid, Disodium EDTA, BHT, Citric Acid, Sodium Nitrate, Alcohol, Sodium Benzoate, Glyoxal, Gluconolactone, Potassium Sorbate, Phenethyl Alcohol, Calcium Gluconate, Dehydroacetic Acid, Limonene, Linalool.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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Virtue®
This brand is part of BEAUTYSPACE, a global beauty destination offering a carefully edited selection of the world's most innovative beauty products, including cosmetics, skin care and tools. Since its founding in 1993, it has given emerging brands access to a broader market—through Nordstrom and other prominent retailers. Today, BEAUTYSPACE encompasses more than 70 global brands.
Most helpful positive review
Apr 13, 2021
Very effective
I've used this for over a year and have no desire to look for something else or rotate different hair products through my shower. I have fine hair and always worry that a smoothing/moisturizing product might weigh my hair down, but that is not the case with VIRTUE smooth conditioner. There is no significant fragrance that lingers on the hair and I like that.
sotxshopper
Verified purchase
4found this helpful
Most helpful critical review
June 30, 2025
Not for me
I couldn’t get this shampoo conditioner pair to work for me. It’s hard to get the shampoo to the scalp without using a lot. Then it will lather. It’s hard to rinse out after that. The conditioner does nothing. Just not a match with me.
Jessica O.
Reposted from VIRTUE
5 stars
77%
4 stars
11%
3 stars
7%
2 stars
3%
1 star
2%
Pros:
Cons:
Sort by Most Helpful
sotxshopper
Verified purchase
Apr 13, 2021
Very effective
I've used this for over a year and have no desire to look for something else or rotate different hair products through my shower. I have fine hair and always worry that a smoothing/moisturizing product might weigh my hair down, but that is not the case with VIRTUE smooth conditioner. There is no significant fragrance that lingers on the hair and I like that.
4found this helpful
DanyaJo
Sept 4, 2020
So smoothing
Very hydrating and does not leave any residue. You don’t need much to get the full experience.
4found this helpful
Asieh
Feb 25, 2020
Great conditioner
I highly recommend it especially for dry hairs!
4found this helpful
honestly70
Apr 27, 2021
This is for shampoo and conditioner combo.
My hair: mid waist, black brown, grays died w Demi permanent color, med-thick texture, some parts are straight some wave. Leans on the drier side.
Loves:
-The scent, it’s there but it’s subtle.
-The lather. Wow. I live with v hard water so a lathering shampoo is not the norm, but this suds up. I have to keep reminding myself to use less shampoo.
-leave hair soft.
-I think it helps w my flakes because I notice them less. I do also use a dry scalp shampoo once a week, (Leonor greyl, Bain traitant) that was helping but I think this contributed some more.
Cons- I feel like I don’t completely rinse off, like my hair is still coated. I was using living proof before. I may be using too much of it because of the rich lather.
The smoothing one might not be for me, I like it enough, though, to give another variation A try.
3found this helpful
Kath_V
Reposted from spacenk.com
Feb 9, 2026
Lovely to use and leaved hair soft and manageable
I have tried many hair shampoos and conditioners from a plethora of brands and a range of price points in the quest to find the best one for my hair. I should point out that I have shoulder length colour processed hair which is quite fine, a natural wave (frizz) if left to dry naturally. I also ho through heavy shredding stages which is quite worrying. This shampoo (and conditioner combo) works really well for me. It’s quite rich, has a pleasant subtle
Amber B.
Reposted from VIRTUE
Feb 9, 2026
Soft Hair and plenty of condition
Smooth condition leaves my hair soft and with plenty of condition and moisture.
