Shadow Paddle Brush

What it is: A silicone paddle brush with a diamond-shaped head that provides buildable coverage.

What it does: Ideal for use with cream or gel eyeshadow or eye glosses, this brush mimics your fingertips to press on a smooth and even layer of product. It even reaches into the inner eye corners.

How to use: Use the paddle to pick up product then pat your eyeshadow onto the lid and wiggle to break out the pigment. Blend. You can also use to gently apply your favorite undereye primers and eye cream. You can even use it to scoop out product at the bottom of jars.