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Details & care
What it is: A reviving purple hair mask that helps reduce brassiness in natural or color-treated blonde, grey and silver hair tones.
Who it's for: All hair types.
What it does: Pro-vitamin B5 hydrates, smoothes and adds vibrancy to dull strands while providing hair with a natural boost of body. Sunflower seed extract contains fatty acids that deeply nourish and increase hair manageability while providing natural UV protection to prevent color fading. Violet pigment cancels out yellow, brassy tones. Antioxidant-rich açaí extract helps protect fragile strands and provide ultimate moisture.
How to use: After shampooing, work Purple Mask through damp hair. Allow the color-correcting formula to sit on the hair for 5–7 minutes. Rinse. Use once a week or as needed.
- 6.3 oz.
- Paraben-free; sulfate-free; gluten-free
- Vegan
- Cruelty-free
- Pop-In@Nordstrom
- Part of BEAUTYSPACE
- Item #6085213
Ingredients
Aqua/Water/Eau, Dimethicone, Stearyl Alcohol, Cetyl Alcohol, Glycerin, Cetyl Esters, Behentrimonium Chloride, Dimethyl Isosorbide, Quaternium-80, Panthenol, Stearamidopropyl Dimethylamine, Amodimethicone, Arachidyl Alcohol, Isopropyl Myristate, Euterpe Oleracea (Açaí) Fruit Extract, Helianthus Annuus (Sunflower) Seed Extract, Pelvetia Canaliculata Extract, Boswellia Carterii Gum Oil, PEG-12 Dimethicone, Cetrimonium Chloride, Trideceth-12, Behenyl Alcohol, Hydrogenated Vegetable Oil, Polysorbate 20, Isopropyl Alcohol, Citric Acid, Parfum/Fragrance, Arachidyl Glucoside, Xylitylglucoside, Anhydroxylitol, PEG-12 Allyl Ether, Polyquaternium-10, Polyquaternium-67, Caprylyl Glycol, Maltitol, Hydroxypropylammonium Gluconate, Hydroxypropylgluconamide, BHT, Carnosine, Butylene Glycol, Propylene Glycol, Xylitol, CI 60730 (Ext. Violet 2), Myristyl Alcohol, Maltodextrin, Glucose, Sodium Acetate, Ethylhexylglycerin, Silica, Sodium Benzoate, Tartaric Acid, Benzyl Alcohol, Potassium Sorbate, Chlorphenesin, Phenoxyethanol, Hydroxycitronellal, Butylphenyl Methylpropional, Limonene, Linalool.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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Delivery
- Email gift message (free)
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Most helpful positive review
Apr 17, 2026
Keeps my blonde highlights looking
[This review was collected as part of a promotion.] Keeps my blonde highlights looking fresh. Always get asked if I have just had my hair done after using the mask.
Samantha B.
Reposted from Verb
Most helpful critical review
July 1, 2022
way too drying
I had the softest hair imaginable before I use this product. ever since I used it it has been dry and brittle and I've been trying to get it back to where it was
Anonymous
Reposted from Verb
5 stars
75%
4 stars
14%
3 stars
6%
2 stars
3%
1 star
3%
Sort by Most Helpful
Samantha B.
Reposted from Verb
Apr 17, 2026
Keeps my blonde highlights looking
[This review was collected as part of a promotion.] Keeps my blonde highlights looking fresh. Always get asked if I have just had my hair done after using the mask.
Renae G.
Reposted from Verb
Apr 15, 2026
Love the purple
[This review was collected as part of a promotion.] I am growing out my gray and went blonde to make the transition easier. Since I have always been a brunette the need for purple shampoo is new to me. This product works great for removing the brassy look from my hair. Great Product.
Elizabeth F.
Reposted from Verb
Mar 9, 2026
purple
[This review was collected as part of a promotion.] I love this product. Keeps the yellow from creeping into my platinum color. When I am on vacation, and I forget to bring this product, I can definitely see the yellow creeping in. When I have this product, the platinum is maintained.
MELISSA S.
Reposted from Verb
Dec 19, 2025
Love it.
Adds darker hues and helps define the tones and add dimension to my gray hair. I use it once a week to keep my hair from looking too white.
Laurie K.
Reposted from Verb
Oct 7, 2025
Super soft hair
I love this product! Makes my hair, soft and moisturized without being flat!
Elizabeth W.
Reposted from Verb
Oct 2, 2025
I think it's working??
[This review was collected as part of a promotion.] Hard to tell a difference in hair color and moisture content. It doesn't seem to moisturize all that well. . .