Details & care
What it is: A fragrance inspired by modern masculinity and the boldness of those who dare to assert their individuality.
Fragrance story: Powerful and radiant, Pure Platinum features amber aromatic notes with vibrant lavender contrasted by mesmerizing rum absolute and enhanced by intense ambrox. Bold and magnetic, it reflects the spirit of fearless self-expression.
Style: Woody, aromatic.
Notes:
- Top: lavender oil
- Middle: rum absolute
- Base: ambrox
- 3.3 oz.
- Made in France
- Item #11377990
Ingredients
Alcohol Denat. (Sd Alcohol 40-B), Parfum (Fragrance), Aqua (Water), Tetramethyl Acetyloctahydronaphthalenes, Linalyl Acetate, Acetyl Cedrene, Limonene, Juniperus Virgi-Niana Oil, Linalool, Pogostemon Cablin Oil, Coumarin, Butyl Methoxydibenzoylmethane, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Citrus Limon (Lemon) Peel Oil, Vanillin, Lavandula Oil/Extract, Pinene, Hydroxycitronellal,Trimethylcyclopentenyl Methylisopentenol, Alpha-Iso-Methyl Ionone, Beta-Caryophyllene, Myroxylon Pereirae Oil/Extract, Benzyl Benzoate, Rose Ketones, Terpineol, Terpinolene, Geranyl Acetate, Citral, Alpha-Terpinene, Benzyl Cinnamate, Cinnamomum Zeylanicum Bark Oil, Cinnamal, Camphor, Eugenol, Citrus Aurantium Peel Oil, Geraniol.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
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COACH
From its origins as a family-run workshop in New York City in 1941, COACH has risen to prominence as the modern face of accessible luxury. Globally appealing, yet distinctly American—with a touch of New York attitude—offerings from COACH and COACH 1941 range from handbags and leather goods to watches, footwear and more, all of them exquisitely crafted and unmistakably inviting.
Most helpful positive review
May 20, 2026
High quality and premium scent
[This review was collected as part of a promotion.] The bottle of cologne is modern, sleek, and attractive. It looks and smells premium. It isn't overpowering or too strong. I have received many compliments on my cologne when going out. Perfect scent for practically anywhere. It is easy to use without using too much at once and smelling like a perfume factory.
I received this in exchange for my honest opinion
KwameW
Reposted from influenster.com
Most helpful critical review
Mar 12, 2026
Avoid!
[This review was collected as part of a promotion.] This was a hard pass from me. Completely overpowering and a jumbled mess. Cederwood was the only discernible note I got, everything else was just a sweet mangled mess. I will say, a little goes a long way and sticks around for a very long time.
JoshuaP
Reposted from influenster.com
5 stars
71%
4 stars
23%
3 stars
5%
2 stars
0%
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0%
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KwameW
Reposted from influenster.com
May 20, 2026
High quality and premium scent
[This review was collected as part of a promotion.] The bottle of cologne is modern, sleek, and attractive. It looks and smells premium. It isn't overpowering or too strong. I have received many compliments on my cologne when going out. Perfect scent for practically anywhere. It is easy to use without using too much at once and smelling like a perfume factory.
I received this in exchange for my honest opinion
AaronB
Reposted from influenster.com
May 17, 2026
Classic cologne, traditional aroma
[This review was collected as part of a promotion.] The coach pure platinum cologne arrived in unique and classy packaging , the scent was pleasant and had notes of lavender with a cedar dry down, overall a good choice.
AxelA
Reposted from influenster.com
May 14, 2026
Best Coach’s fragrance EVER
[This review was collected as part of a promotion.] Coach doesn’t get nearly as much recognition as they should in the fragrance game and this just goes to show it.
This is a fantastic mass appealing and easy to wear fragrance for all occasions. The lavender, ambroxan and mandarin are the stars at first spray, it’s clean, sweet and fresh and undoubtedly masculine all at the same time.
It then evolves into an ambery, warm and woody fragrance, while staying sweet but not cloying and somehow airy and still a bit fresh.
A truly all rounder fragrance, if anything, maybe not so much for summer evenings but it’s perfectly fine for nights. Gym, date, shopping, you name it.
Also, the bottle looks beautiful, it feels premium and the shiny silvery finish with the engraved horse that’s Coach’s staple is simply neat.
10/10. As far as designers go, this is fantastic and surprising offering by Coach.
JamesH
Reposted from influenster.com
May 6, 2026
The Best Coach for Men yet!
[This review was collected as part of a promotion.] This release improves on the original Coach Platinum in every way! It perfectly combines fresh and sweet elements with an all year round versatility that you can easily dress this up or down. The sweetness is dialed in just right here so it’s never cloying even if you spray heavily. This has a classy feel to it just like the bottle would suggest and leaves a beautiful scent trail in your wake as you move around. The atomizer is decent quality and gets the job done. Overall this is an awesome release and would totally suggest Coach Pure Platinum as a signature scent.
GeoffC
Reposted from influenster.com
May 2, 2026
It's a versatile crowd-pleasing fragrance that tra
[This review was collected as part of a promotion.] Coach Platinum is a sophisticated blend of fresh pineapple and warm sandalwood that strikes a perfect balance between adventurous energy and refined elegance. It's a versatile crowd-pleasing fragrance that transitions seamlessly between a sharp day at the office to a polished evening out
JesseD
Reposted from influenster.com
Apr 29, 2026
Smells good
[This review was collected as part of a promotion.] The scent is strong and musky. Strong smell and it lasts a long time after spraying. The bottle and packaging has a nice design. Good to wear to any occasion
