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Details & care
What it is: A fragrance inspired by modern masculinity and the boldness of those who dare to assert their individuality.
Fragrance story: Powerful and radiant, Pure Platinum features amber aromatic notes with vibrant lavender contrasted by mesmerizing rum absolute and enhanced by intense ambrox. Bold and magnetic, it reflects the spirit of fearless self-expression.
Style: Woody, aromatic.
Notes:
- Top: lavender oil
- Middle: rum absolute
- Base: ambrox
- 3.3 oz.
- Made in France
- Item #11377990
Ingredients
Alcohol Denat. (Sd Alcohol 40-B), Parfum (Fragrance), Aqua (Water), Tetramethyl Acetyloctahydronaphthalenes, Linalyl Acetate, Acetyl Cedrene, Limonene, Juniperus Virgi-Niana Oil, Linalool, Pogostemon Cablin Oil, Coumarin, Butyl Methoxydibenzoylmethane, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Citrus Limon (Lemon) Peel Oil, Vanillin, Lavandula Oil/Extract, Pinene, Hydroxycitronellal,Trimethylcyclopentenyl Methylisopentenol, Alpha-Iso-Methyl Ionone, Beta-Caryophyllene, Myroxylon Pereirae Oil/Extract, Benzyl Benzoate, Rose Ketones, Terpineol, Terpinolene, Geranyl Acetate, Citral, Alpha-Terpinene, Benzyl Cinnamate, Cinnamomum Zeylanicum Bark Oil, Cinnamal, Camphor, Eugenol, Citrus Aurantium Peel Oil, Geraniol.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
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COACH
From its origins as a family-run workshop in New York City in 1941, COACH has risen to prominence as the modern face of accessible luxury. Globally appealing, yet distinctly American—with a touch of New York attitude—offerings from COACH and COACH 1941 range from handbags and leather goods to watches, footwear and more, all of them exquisitely crafted and unmistakably inviting.
Most helpful positive review
Mar 30, 2026
Smoky and earthy
[This review was collected as part of a promotion.] Coach Pure Platinum is definitely an evening date night out type of occasion cologne. It’s got this smoky and earthy dry down that gives the impression of wealth. Perfect for the office as well.
MelakA
Reposted from influenster.com
Most helpful critical review
Mar 12, 2026
Avoid!
[This review was collected as part of a promotion.] This was a hard pass from me. Completely overpowering and a jumbled mess. Cederwood was the only discernible note I got, everything else was just a sweet mangled mess. I will say, a little goes a long way and sticks around for a very long time.
JoshuaP
Reposted from influenster.com
5 stars
74%
4 stars
21%
3 stars
5%
2 stars
0%
1 star
0%
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AnthonyB
Reposted from influenster.com
Mar 31, 2026
Perfect cologne
[This review was collected as part of a promotion.] Its perfect cologne for men, ive put this cologne on and the women love this cologne getting me complements left and right and its very easy to wear very versatile for everyday wear and the proformace
HanP
Reposted from influenster.com
Mar 30, 2026
Great first impression, but heavy dry down scent
[This review was collected as part of a promotion.] Opening this pristine package to unveil the sleek metallic bottle made a great first impression, but the fragrance itself sits in the “middle of the road” for me. It’s certainly not bad, but it doesn’t quite reach greatness in my personal opinion.
I love the initial burst of fresh citrus and crisp apple, but the scent transitions far too quickly to what I would say is a heavy woody and earthy base that felt overwhelming. If those bright and refreshing top notes had more staying power, I think I would feel differently. For my personal tastes, the balance feels lopsided.
MelakA
Reposted from influenster.com
Mar 30, 2026
Smoky and earthy
[This review was collected as part of a promotion.] Coach Pure Platinum is definitely an evening date night out type of occasion cologne. It’s got this smoky and earthy dry down that gives the impression of wealth. Perfect for the office as well.
DaveF
Reposted from influenster.com
Mar 30, 2026
Sophistication and one spray
[This review was collected as part of a promotion.] I love the sophistication of this Parfum. It is both refreshing and modern, additionally a very small amount goes a long away. When you wear it out people recognize it and turn around to see who is wearing it, it’s that powerful. When you think of the modern person who likes high end items, this smell comes to mind.
MarcusP
Reposted from influenster.com
Mar 30, 2026
One of my faves
[This review was collected as part of a promotion.] The bottle alone is so aesthetically pleasing. For the value of Coach I know I was going to love the scent. It last on my skin and especially my clothes even after the event. Lol
AlbertK
Reposted from influenster.com
Mar 30, 2026
Perfect for the winter
[This review was collected as part of a promotion.] I love the bottle, very sleek and feels nice in my hand. The scent is fruity like pineapple with wood. However on my skin it smells like a bit of a crisp and fresh scent and dries down to a vanilla and sandalwood. A lot of scents tend to pull more vanilla on my skin. It's perfect for date night. I think this will be my winter scent.
