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Details & care
What it is: A fragrance inspired by modern masculinity and the boldness of those who dare to assert their individuality.
Fragrance story: Powerful and radiant, Pure Platinum features amber aromatic notes with vibrant lavender contrasted by mesmerizing rum absolute and enhanced by intense ambrox. Bold and magnetic, it reflects the spirit of fearless self-expression.
Style: Woody, aromatic.
Notes:
- Top: lavender oil
- Middle: rum absolute
- Base: ambrox
- 3.3 oz.
- Made in France
- Item #11377990
Ingredients
Alcohol Denat. (Sd Alcohol 40-B), Parfum (Fragrance), Aqua (Water), Tetramethyl Acetyloctahydronaphthalenes, Linalyl Acetate, Acetyl Cedrene, Limonene, Juniperus Virgi-Niana Oil, Linalool, Pogostemon Cablin Oil, Coumarin, Butyl Methoxydibenzoylmethane, Citrus Aurantium Bergamia (Bergamot) Peel Oil, Citrus Limon (Lemon) Peel Oil, Vanillin, Lavandula Oil/Extract, Pinene, Hydroxycitronellal,Trimethylcyclopentenyl Methylisopentenol, Alpha-Iso-Methyl Ionone, Beta-Caryophyllene, Myroxylon Pereirae Oil/Extract, Benzyl Benzoate, Rose Ketones, Terpineol, Terpinolene, Geranyl Acetate, Citral, Alpha-Terpinene, Benzyl Cinnamate, Cinnamomum Zeylanicum Bark Oil, Cinnamal, Camphor, Eugenol, Citrus Aurantium Peel Oil, Geraniol.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
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COACH
From its origins as a family-run workshop in New York City in 1941, COACH has risen to prominence as the modern face of accessible luxury. Globally appealing, yet distinctly American—with a touch of New York attitude—offerings from COACH and COACH 1941 range from handbags and leather goods to watches, footwear and more, all of them exquisitely crafted and unmistakably inviting.
Most helpful positive review
Apr 2, 2026
Clean, classic smell
[This review was collected as part of a promotion.] Cool bottle with an overall good mature smell. It smells like any cologne I would expect an older, more classic guy to wear. It’s clean. It smells fresh and has a good after smell to it.
SpencerB
Reposted from influenster.com
Most helpful critical review
Mar 12, 2026
Avoid!
[This review was collected as part of a promotion.] This was a hard pass from me. Completely overpowering and a jumbled mess. Cederwood was the only discernible note I got, everything else was just a sweet mangled mess. I will say, a little goes a long way and sticks around for a very long time.
JoshuaP
Reposted from influenster.com
5 stars
73%
4 stars
22%
3 stars
5%
2 stars
0%
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0%
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SpencerB
Reposted from influenster.com
Apr 2, 2026
Clean, classic smell
[This review was collected as part of a promotion.] Cool bottle with an overall good mature smell. It smells like any cologne I would expect an older, more classic guy to wear. It’s clean. It smells fresh and has a good after smell to it.
JustinK
Reposted from influenster.com
Apr 2, 2026
Safe but not daring
[This review was collected as part of a promotion.] This is what I would describe as a safe fragrance. It is very easy to like and is not very complex. It is however better than its predecessors. It is warm, ambery, and inviting but it is not daring. It does not make me long for it because there are many others with the exact same DNA. The fragrance did last on skin a good while and it projected very well. The bottle is actually really cool and it is metal which I really like. The atomizer could be better being as it gives you a sprintz instead of a nice cloud but it is nice.
StevenJ
Reposted from influenster.com
Apr 1, 2026
Love Lavender and Vanilla combo
[This review was collected as part of a promotion.] The Coach Pure Platinum Parfum is a sophisticated choice for adults seeking a refined edge. The gunmetal bottle makes a bold impression with its sleek, Manhattan inspired packaging. Its intensity is impressive, offering a deep scent of lavender and vanilla that lasts all day.
VincentM
Reposted from influenster.com
Apr 1, 2026
Clean long lasting scent but not overpowering.
[This review was collected as part of a promotion.] Coach cologne is nicely packaged in an elegant silver box. The scent is clean and fresh and appropriate for any occasion. Long lasting scent that is apparent throughout the day but overpowering.
JulianoE
Reposted from influenster.com
Apr 1, 2026
Excellent for day use
[This review was collected as part of a promotion.] Since I received I have been using. Excellent for day use, it last long then regular perfume. A mix of wooden and not too sweet.
Very nice smell, it surprise me.
All people around can feel it, but it’s not noise
PatrickM
Reposted from influenster.com
Apr 1, 2026
A subtle new twist on an old fave
[This review was collected as part of a promotion.] This Pure Platinum version of Coach has a more subtle scent than the original Coach cologne. I can smell fresh woodsy and vanilla undertones in this version as opposed to the bolder aroma that I was expecting. The fragrance lasts for several hours on my pulse points but I always spray some on my clothing so I keep the scent all day long. This cologne gives a “chill” vibe as opposed to one that stands out in a crowd. Overall, the scent is very pleasant and the dry time is almost instant. Recommend.
