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Details & care
What it is: A waterproof brow pomade that helps you take control of your brows with its full-pigment formula that wears for up to 36 hours.
What it does: Creamy and nondrying, this pomade allows you to fill, sculpt and define your brows with natural-looking depth and dimension. Its built-in brush wiper ensures you'll get the perfect amount of pomade on your brush to create clean lines and shape brows with precision.
Research results:
In a self-evaluation by 106 women after one week:
- 97% said it provided ultrapigmented color
- 94% said color stayed true all day
- 96% said it created depth and dimension
- 96% said the built-in brush wiper ensured the perfect amount of product
How to use: Dip your eyebrow brush (sold separately) into the jar and wipe off excess product on the built-in brush wiper. Stroke on your brows and blend with a spoolie brush for best results. Keep the jar tightly closed when not in use.
Pro tip: Shape and fill brows with Precisely, My Brow Pencil (sold separately), then apply the POWmade Waterproof Brow Pomade to lock your look in place all day.
- 0.17 oz.
- Winner of Allure's 'Best of Beauty' Award for Best Brow Wax, 2021
- Made in Italy
- Item #6231246
Ingredients
Cyclopentasiloxane, Cera Microcristallina (Microcrystalline Wax), Polybutene, Silica, Bis-Diglyceryl Polyacyladipate-2, Polyethylene, Trimethylsiloxysilicate, Silica Dimethyl Silylate, Dimethicone, Peg-10 Dimethicone, Polyhydroxystearic Acid, Caprylyl Glycol, Bht. [+/-: Ci 19140 (Yellow 5, Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 77007 (Ultramarines), Ci 77163 (Bismuth Oxychloride), Ci 77288 (Chromium Oxide Greens), Ci 77289 (Chromium Hydroxide Green), Ci 77491, Ci 77492, Ci 77499 (Iron Oxides), Ci 77510 (Ferric Ferrocyanide, Ferric Ammonium Ferrocyanide), Ci 77742 (Manganese Violet), Ci 77891 (Titanium Dioxide)].
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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Benefit Cosmetics
In 1976, twins and models Jane and Jean Ford created a unique San Francisco beauty boutique with a whimsical candy-store atmosphere. The shop delivered quick fixes for every gal's peskiest beauty dilemmas. With a double dose of wackiness mixed with know-how, the twins built Benefit Cosmetics into a global beauty brand that feels like your super-funny, brow-obsessed friend. From their products to their packaging to their motto—"Laughter is the best cosmetic, so grin and wear it!"—Benefit Cosmetics is all about making beauty fun.
Most helpful positive review
Jan 26, 2024
long lasting brow pomade
I really like this pomade - it is easy to apply and quickly sets. I recommend using a tiny eyebrow brush for smooth application - apply lightly at first since this color is dark. I only use it in spots needed since my eyebrows have been growing out naturally for over a year. It lasts me a long time - all day and when in the gym sweating doesn’t smudge or run, also fragrance free.
It will definitely last me a while since I only use a tiny amount however you can apply a second layer for a bolder look.
I would buy this again and maybe in a lighter shade.
Manette B
Verified purchase
1found this helpful
Most helpful critical review
May 22, 2023
Terrible product
I cannot apply this to my sparce brows at all, it does not fill gaps, just looks horrible. I let the woman in the shop persuade me to buy it because my old brow powder box no longer available. When I got it home I cannot use it and it just looks awful. Please bring back the foolproof brow dual powder box.
Mrs B
Reposted from benefitcosmetics.com
benefitcosmetics.com response
Hello there, thank you so much for taking the time to leave us a review. I am so sorry to hear of your disappointment with our POWmade - if you could kindly contact Customercareuk@benefitcosmetics.com a member of the team will be happy to help!
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Sort by Most Helpful
Manette B
Verified purchase
Jan 26, 2024
long lasting brow pomade
I really like this pomade - it is easy to apply and quickly sets. I recommend using a tiny eyebrow brush for smooth application - apply lightly at first since this color is dark. I only use it in spots needed since my eyebrows have been growing out naturally for over a year. It lasts me a long time - all day and when in the gym sweating doesn’t smudge or run, also fragrance free.
It will definitely last me a while since I only use a tiny amount however you can apply a second layer for a bolder look.
I would buy this again and maybe in a lighter shade.
1found this helpful
Zenny17
Size purchased: One Size
Oct 25, 2025
the best eyebrow pomade
Love the durability and perfect texture. Sweat proof and waterproof!!!
Was this helpful?
Rose U
Verified purchase
May 25, 2025
Love this for my brows!
Great product! Exactly what i was looking for. A little goes a long way and will last a long time.
Was this helpful?
Brows
Reposted from benefitcosmetics.com
Nov 24, 2024
Brows
Love all the brow products, especially the pomade. Been using them for years and will continue
amandam1806
Reposted from influenster.com
Oct 3, 2024
Benefit Cosmetics Brow Pomade
Benefit is definitely the queen of eyebrow products, it is a great, excellent quality product. Your eyebrows are more than perfect and beautiful all day. It is super creamy and incredibly pigmented, the colors are beautiful, everything is perfect in this product. I give it 100/10
heatherw593
Reposted from influenster.com
Aug 5, 2024
Meh
I wish I loved this product but it's not very pigmented and it's definitely not smudgeproof or waterproof. Next time I think I will stick to the tinted brow gel which works way better and looks more natural. I also like their brow pencil. Easier to apply than this pomade.