Powder Kiss Soft Matte Eyeshadow

What it is: A pillow-soft, matte-finish, pressed-powder eyeshadow with ultra creamy texture that delivers a beautifully diffused, blurring effect on lids. Provides a rich, saturated color without shine in an even, easy-to-blend, long-lasting formula.

What it does: Believe it when you feel it. Meet the velvet comfort you love on your lips – now for your lids. Experience a weightless kiss of colour with this matte eyeshadow . Enwrap eyes with pillow-soft, matte color using Soft-Focus Filter Technology that delivers a beautifully diffused, blurring effect. The highly blendable, luxurious formula smoothes onto lids with unbelievable slip. Its exclusive Cream Matrix formula allows for an ultracreamy, stay-true color with exceptionally soft and gliding texture. This next-generation matte formula is available in lip-toned colors translated for the eyes.

Key claims and benefits:

- Stay-true color

- Moisture-matte formula

- Nonfading, noncreasing, nondrying, non-settling

- Water-resistant

How to use: Apply the eyeshadow over your eye area including both your lid and crease with an eye shader brush using a pressing motion to build color for a bolder look. For even more intensity, use over an eye primer. To create a diffused look, apply the eyeshadow all over the eye area with a blending brush using circular motions.