Feb 27, 2024
Beautiful!!
I have medium brown hair and every other purple dye I have used barely shows up in my hair. This one shows up well and looks amazing!
Haileigh
(586)586
Permanent Color Kit
IGK
Sold Out
SOLD OUT
This item is no longer available. Browse our recommendations for something similar.
Details & care
What it is: A colorist-developed, at-home hair-color kit made with safe and effective ingredients for vibrant, dimensional, salon-worthy color.
What it does: The easy-to-apply, high-performing formula won't compromise hair health and is proudly vegan, cruelty-free, gluten-free and ammonia-free. It leaves hair shiner, softer and smoother and helps reduce breakage.
Kit includes:
- Protect 2 Color Block Barrier Gel (0.07 oz.)
- Color 2 Rich Cream Pigment (1.7 oz.)
- Activate 3 Nourishing Color Developer (2.5 oz.)
- Treat 4 Post Color Treatment Mask (0.23 oz.)
- Erase 5 Stain-Removing Cleanser (0.07 oz.)
- Pair of Gloves
- Made in Italy
- Item #10168459
- Core Product ID 3333338HZG
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
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Verb IGK
This brand is part of BEAUTYSPACE, a global beauty destination offering a carefully edited selection of the world's most innovative beauty products, including cosmetics, skin care and tools. Since its founding in 1993, it has given emerging brands access to a broader market—through Nordstrom and other prominent retailers. Today, BEAUTYSPACE encompasses more than 70 global brands.
Reviews
(586)5863.9 out of 5
Most helpful positive review
Most helpful critical review
Aug 29, 2025
quality control
They sent me an expired product and to make matters worse- it was a marked down item from the RACK when I had ordered from Nordstroms.com. I heard great things about this brand and it’s sad that this was my experience. My scalp ended up burning, but maluca because it was bad? Ik not sure how they messed up that bad. The sticker also was $10 cheaper than what I was charged. I was charged 31 and original price is 28. I’m not sure what happened here?
SharSharsss
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5 stars55%
4 stars15%
3 stars10%
2 stars7%
1 star13%
Aug 29, 2025
quality control
They sent me an expired product and to make matters worse- it was a marked down item from the RACK when I had ordered from Nordstroms.com. I heard great things about this brand and it’s sad that this was my experience. My scalp ended up burning, but maluca because it was bad? Ik not sure how they messed up that bad. The sticker also was $10 cheaper than what I was charged. I was charged 31 and original price is 28. I’m not sure what happened here?
Verified purchase
SharSharsss
Was this helpful?
Feb 27, 2024
Beautiful!!
I have medium brown hair and every other purple dye I have used barely shows up in my hair. This one shows up well and looks amazing!
Haileigh
Feb 26, 2024
7GM
I’ve colored my hair for 35 years, and quit a year ago to see what my REAL color was, found out I had a lot more gray than I’m comfortable with so I bought this on a whim and it’s perfect! It doesn’t look fake, it covered the gray well, and my family said I look younger. This 50 year old is SOLD!!
Steph
Feb 21, 2024
Out in Malibu Hair Color
I have highlights and dark brown hair and I wanted to cover gray hair under the highlights. My hair stylist failed to do so. So I purchased Out in Malibu Shade Hair Color Kit and colored my hair myself. I love the lightcolor on my dark brown hair and the gray hair coverage by this hair color kit. My highlights are still visible and will be even more visible after several washes. My hair tone is even and bright!
Dina M.
Feb 19, 2024
So Happy
I have avoided dying my hair for the last 6 years and letting it be natural again. I am naturally blonde and since it has been getting darker with time decided to try going brunette. I started with the IGK semi permanent Brown Bella and I loved how it turned out. After a few weeks of testing out brunette I took the plunge and bought the permanent color kit for Back To Brown and I could not be happier with the results! The color is exactly what I wanted and my hair feels amazing!!
Jessica
Feb 19, 2024
Volcanic
My favorite dye was phyto since it’s natural and it does a beautiful job of keeping my grays covered. But it has been getting really hard to find it lately. I decided to give this a try and im glad I did! I love having black hair and volcanic is such an intense dark shiny color!! I will definitely be subscribing for a monthly order .
Lizbeth R.