SOLD OUT
This item is no longer available. Browse our recommendations for something similar.
Details & care
What it is: An innovative 3-in-1 eyebrow treatment that promotes the look of fuller, denser, more defined eyebrows.
What it does: This formula with an innovative peptide designed to help reduce the appearance of new greys leaves brows looking fuller, denser, and more defined. It promotes softer, more youthful-looking brows as it shapes and sculpts with all-day hold without making brows stiff, sticky or flaky.
Research results:
In a consumer perception clinical study on 30 subjects over 12 weeks with twice-daily use:
- 90% showed more clinically-measured brow density
- 93% agree brows look healthier
- 100% agree brows stayed in place all day
- 100% agree brows did not feel stiff, sticky, or have residue
How to use: Dip the wand once and comb through hair along both browlines. Do not wash off. Allow to dry for 90 seconds before applying other skincare or makeup products.
Pro tips: Consistency is key. For best results, use morning and night on clean, dry skin for at least 12 weeks and continue use for ongoing results.
- 0.11 oz.
- Paraben-free; phthalate-free; phosphate-free; nut-free; gluten-free
- Cruelty-free
- Made in the USA of imported materials
- Item #10287669
Ingredients
Water (Aqua/Eau), Butylene Glycol, Glycerin, VP/VA Copolymer, Hydroxyethylcellulose, Palmitoyl Pentapeptide-83 Amide, Acetyl Tetrapeptide-3, Myristoyl Pentapeptide-17, Palmitoyl Tetrapeptide-20 Amide, Bis-Aminopropyl Diglycol Dimaleate, Sodium Hyaluronate, Biotin, Panthenol, Avena Sativa (Oat) Kernel Extract, Pantethine, Aminomethyl Propanol, Sorbic Acid, Rhizobian Gum, Benzoic Acid, Sodium Benzoate, Dextran, Trifolium Pratense (Clover) Flower Extract, Citric Acid, Phenoxyethanol, Chlorphenesin, Potassium Sorbate
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Gift options
Choose your gift options at checkout. Some items may not be eligible for all gift options.
Delivery
- Email gift message (free)
Need help finding the perfect gift? We've got you covered.
Olaplex
This brand is part of BEAUTYSPACE, a global beauty destination offering a carefully edited selection of the world's most innovative beauty products, including cosmetics, skin care and tools. Since its founding in 1993, it has given emerging brands access to a broader market—through Nordstrom and other prominent retailers. Today, BEAUTYSPACE encompasses more than 70 global brands.
Most helpful positive review
Mar 18, 2025
10/10 would recommend
I’ve been using this product once daily semi-consistently for ~6 months and can definitely tell a difference in the density of my brows. The product and applicator help sculpt my brows into place for a polished no-makeup look that lasts all day. I have been really pleased with the long term results as someone with naturally sparse brows. I’ve never needed to pluck or wax my brows and still do not but after using this product I can see such a difference in their shape due to the increased density. It has really helped fill in patchy areas and improve the overall look of my brows.
Sarahd
Reposted from OLAPLEX
Most helpful critical review
Apr 30, 2025
Lose hair
Makes your hair fall out. Not a good product or company
Ouch
Reposted from OLAPLEX
5 stars
55%
4 stars
26%
3 stars
12%
2 stars
3%
1 star
3%
Sort by Most Helpful
Ashleigh_M
Reposted from spacenk.com
Oct 26, 2025
Disappointing
I was really disappointed by this. I've given it a long time - onto my second tube - and I just don't see any brow growth or improvement in thickness. Disappointed as I love their lash serum which really works. This shaped brows nicely but I can get this effect from a much cheaper clear brow gel so not worth the high price point.
Espresso Giraffe
Reposted from spacenk.com
June 9, 2025
No Noticeable Results
I used this product as directed until it was empty. I didn't notice any change in my brows at all. It works as a general brow gel to keep things in place, but I didn't see any increased growth or density etc. I'll try another brow serum, but will not be purchasing this again.
Ouch
Reposted from OLAPLEX
Apr 30, 2025
Lose hair
Makes your hair fall out. Not a good product or company
Sarahd
Reposted from OLAPLEX
Mar 18, 2025
10/10 would recommend
I’ve been using this product once daily semi-consistently for ~6 months and can definitely tell a difference in the density of my brows. The product and applicator help sculpt my brows into place for a polished no-makeup look that lasts all day. I have been really pleased with the long term results as someone with naturally sparse brows. I’ve never needed to pluck or wax my brows and still do not but after using this product I can see such a difference in their shape due to the increased density. It has really helped fill in patchy areas and improve the overall look of my brows.
Terrible product
Reposted from OLAPLEX
Feb 6, 2025
DO NOT BELIEVE THE GOOD REVIEWS
I too was taken by all of the 5 STAR reviews.They have to be paid reviews. This is such a rip off! Useless gel for $$$. They will not back their product either. Eyebrows grow very slowly. In order to see if it works, you pass the return frame. Then you're stuck with it. I've given Olaplex tons of money. No more. There's plenty of other great choices. DO NOT BUY!
ShayShop101
Reposted from OLAPLEX
Jan 10, 2025
Didn't work at all
I must admit, I was initially skeptical about purchasing this product despite the glowing reviews. However, after seeing so many positive testimonials, I decided to give it a try. Unfortunately, my experience has been disappointing. Instead of the fuller and denser brows promised, my eyebrow hair started to fall out, so I discontinued using it. Overall, I regret my purchase and would not recommend the Browbond® Building Serum.