Highlights
- Cruelty-free
- Vegan
Details & care
What it is: This purple shampoo cleanses, tones and repairs while keeping hair hydrated from roots to ends.
Who it's for: All hair types.
What it does: This highly-concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use. Suited for all blonde, lightened and grey hair—natural or stylist-created, root-to-tip or balayage—this non-drying formula can be rotated into any hair maintenance routine as needed for your best blonde yet.
How to use: Apply to wet hair. Lather fully and let process 1 to 3 minutes. Rinse. For more intense toning, leave on hair up to 5 minutes.
- 8.5 oz.
- Paraben-free; phthalate-free; sulfate-free; nut-free; phosphate-free; gluten-free; DEA-free; aldehyde-free; formaldehyde-free
- Cruelty-free
- Vegan
- Made in the USA
- Part of BEAUTYSPACE
- Item #6777700
Ingredients
Water (Aqua/Eau), Sodium C14-16 Olefin Sulfonate, Cocamidopropyl Betaine, Glycerin, Sodium Cocoamphoacetate, Sodium Chloride, Acrylates Copolymer, Betaine, Phenoxyethanol, Fragrance (Parfum), Polyquaternium-7, Bis-Aminopropyl Diglycol Dimaleate, Guar Hydroxypropyltrimonium Chloride, Ethylhexylglycerin, Hexyl Cinnamal, Limonene, Citric Acid, Sodium Benzoate, Acid Violet 43 (Cl 60730)
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
Gift options
Choose your gift options at checkout. Some items may not be eligible for all gift options.
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Olaplex
This brand is part of BEAUTYSPACE, a global beauty destination offering a carefully edited selection of the world's most innovative beauty products, including cosmetics, skin care and tools. Since its founding in 1993, it has given emerging brands access to a broader market—through Nordstrom and other prominent retailers. Today, BEAUTYSPACE encompasses more than 70 global brands.
Most helpful positive review
Dec 27, 2021
best of kind
New holy grail for my natural silver and white hair.. cleared my shower of my others, no need. Used in combination with Olaplex #8, and smooth shiney non brassy hair is mine once more!
patkw
9found this helpful
Most helpful critical review
Dec 22, 2021
DO NOT BUY
This is not for an average user. While it stripped my brass (IN SOME AREAS) it left me with a purple/dull gray in others. I would NEVER tell someone to leave this on their hair longer than a minute or so.
I've used other products with purple shampoo and conditioner, like Amika, and this never happened. I would not recommend.
LPWebb
Verified purchase
19found this helpful
5 stars
67%
4 stars
10%
3 stars
7%
2 stars
5%
1 star
10%
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Cons:
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LPWebb
Verified purchase
Dec 22, 2021
DO NOT BUY
This is not for an average user. While it stripped my brass (IN SOME AREAS) it left me with a purple/dull gray in others. I would NEVER tell someone to leave this on their hair longer than a minute or so.
I've used other products with purple shampoo and conditioner, like Amika, and this never happened. I would not recommend.
19found this helpful
patkw
Dec 27, 2021
best of kind
New holy grail for my natural silver and white hair.. cleared my shower of my others, no need. Used in combination with Olaplex #8, and smooth shiney non brassy hair is mine once more!
9found this helpful
MelySA78
TOP 1000 REVIEWER
Apr 12, 2022
even better than other brands
I have tried several other purple mask such as from Amika or Kérastase and it was giving some glow but didn’t really tone it down. My professional stylist did my full head highlights 4 mo and imagine this is still going strong especially thanks to this purple shampoo now. When he did my highlights his toner made it ashy and took some time to wash off. I didn’t say anything but after some debates I’ve finally tried Olaplex purple shampoo.
First of all, I’m OLAPLEX fan for years. All I use is their products (all of them except oil), and collagen daily in my coffee. A huge difference in my hair. Majority of purple shampoo will dry the hair a little. Even Amika purple mask that promised otherwise. First I did 10 min Olaplex 3, washed hair w their shampoo, mixed some Olaplex conditioner w their purple shampoo on my gloves and mixed all over my hair. I don’t think I even waited for 1-2min. I mixed all over my hair and then diluted a little w water and then washed off right away. It is concentrated but Kèrastase brand has too and way more drying than this. My left photo is this Saturday and my right photo is Monday. A bit difference if you ask me and no don’t leave it even 3 or 5 min. Quick spread all over and immediate rinse. Eliminates risk of ashy results. Plus use it as needed but not more than once a week, if even.. Follow by, I use Joico leave in spray for colored hair & Olaplex leave in. I love it. I’m so overdue for highlights touch up but I can push a little more. Thanks for great products!
6found this helpful
Ljb1132
Nov 5, 2021
Better than all the rest
I've tried so many toning shampoos with almost no results. This one works. Guess we get what we pay for!
4found this helpful
DaniD2Z
Verified purchase
Size purchased: 8.5 oz
Aug 21, 2025
Wish I bought it sooner
I had no idea how flattering this toning solution is for my (treated) strawberry blonde hair!
I even use it occasionally on my 2 blonde daughters- especially after a summer in the pool. This hydrates and return their beautiful hair to that perfect blonde- takes all the green chlorine tint out, but doesn't strip the hair? I dunno, it's magic.
I swear I pay $85 for a toning treatment at my salon and this is 💯 the same result!
1found this helpful
Moran
Reposted from spacenk.com
Feb 4, 2026
LOVE IT
Stunning purple shampoo! I never used a purple shampoo product before, now and I’m very impressed. It didn’t turn my hair purple at all but left it bright and soft. the packaging is stunning and smells great. Definitely a must have! Highly recommend !
