Gender Inclusive Made in USA 990 v6 Sneaker

Hi New Balance Team, I’ve been wearing the New Balance 990 for about 20 years now. It’s essentially the only shoe I buy, and over that time I’ve probably gone through dozens of pairs. Historically, each pair would last me around 9–12 months. Over the past couple of years, though, I’ve noticed they seem to wear out closer to the 6-month mark. What’s interesting is that I’m actually putting fewer miles on them now than I did when I was younger. At the same time, the price has increased quite a bit. I completely understand that costs rise over time, but the combination of shorter lifespan and higher cost has been a little disappointing for someone who’s stuck with the same model for two decades. I just ordered another pair because the 990 has always been my go-to, but I did want to share this feedback honestly. After so many years of loyalty, I’d love to keep buying them, though I’ll admit I’ve started wondering if I should begin exploring other options if the durability continues trending this way. If there are any loyalty programs, recommendations, or anything you might suggest for long-time customers like me, I’d really appreciate hearing about it. Thanks for taking the time to read this and for the many years of great shoes. Best, Justin Zimmerman