*Moroccanoil Treatment Purple

What it is: A tone-correcting oil that enhances manageability and shine while gradually neutralizing brassiness in blonde, lightened and grey hair.

Who it's for: Ideal for blonde, lightened and grey hair colors.

What it does: Experience the benefits of the iconic argan oil–infused hair treatment, now with brass-fighting violet pigments. The lightweight, multitasking formula counteracts brassiness with continued use, immediately restores vibrancy and radiance and delivers long-term conditioning and softness.

Key ingredients:

- Argan oil: rich in vitamin E and antioxidants to help hydrate and nourish hair

- Linseed extract: an essential fatty acid that helps improve the health of hair

- Violet pigments: neutralizes brassy tones while enhancing depth and dimension

Research results:

In an independent consumer test conducted on 75 respondents, after just one use:

- 95% said the product refreshes highlights

After one week of consistent use:

- 95% said the product reduces brassiness

- 95% said the product helps maintain blonde tones between salon appointments

How to use: Apply a small amount of the treatment throughout damp or dry hair. Style as usual. Use 2–3 times a week or as needed. Use consistently over time for maximum results. For enhanced toning, use with Moroccanoil Blonde Perfecting Purple Shampoo and Conditioner.