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Men pure-formance™ Shave Cream

Aveda

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Details & care

What it is: A high-performance shaving cream that preps skin for a close, comfortable shave.

Who it's for: Ideal for all skin types.

What it does: The shaving cream provides a comfortable glide to help protect your skin from irritation and razor burn. The moisturizing formula contain's Aveda's phyto-active blend, which features naturally derived ingredients specifically created for men's skin. Creamy and soothing, its formula is 97% naturally derived from plants, nonpetroleum minerals or water.

How to use: Apply a small amount of the shaving cream evenly to a damp face and neck. Shave. Rinse with warm water.

  • 5 oz.
  • Paraben-free; sulfate-free; phthalate-free
  • Cruelty-free
  • This brand has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency
  • This brand meets Nordstrom Responsible Brands criteria: brand adheres to responsible social and environmental practices
  • Item #632105
  • Core Product ID 3333364947

Ingredients

Water/Aqua/Eau, Stearic Acid, Sodium Methyl Cocoyl Taurate, Caprylic/Capric Triglyceride, Sodium Cocoyl Isethionate, Cetearyl Olivate, Lauramidopropyl Betaine, Decyl Glucoside, Glycerin, Argania Spinosa Kernel Oil, Ceramide 3, Caffeine, Aloe Barbadensis Leaf, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil, Calophyllum Inophyllum (Tamanu) Seed Oil, Zingiber Cassumunar (Plai) Root Oil, Ursolic Acid, Glycyrrhiza Glabra (Licorice) Root Extract, Glycine Soja (Soybean) Seed Extract, Scutellaria Baicalensis Root Extract, Boswellia Serrata Extract, Silybum Marianum (Lady's Thistle) Extract, Hydrolyzed Algin, Sorbitan Olivate, Oleic Acid, Capryloyl Glycine, Xanthan Gum, Sodium Gluconate, Sodium Chloride, Citric Acid, Fragrance (Parfum), Limonene, Linalool, Citronellol, Phenoxyethanol.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.

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Aveda

Aveda products for women and men are professionally developed and clinically tested, and go to exceptional lengths to be respectful of the earth. A pioneer of holistic beauty, Aveda focuses on the latest botanical ingredients, innovations and salon-style performance developed for a wide variety of hair and skin types. This brand meets Nordstrom Responsible Brands criteria: Aveda has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency.

Reviews

(115)1154.5 out of 5
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Most helpful positive review

Oct 26, 2023

This product has made me a hero

I gave this product as a gift to my partner who has said it is hands down the best shave cream he has ever used. I expanded the gift giving to many other men, from bosses to pet sitters, family members, etc. and it has been unanimous that this is the best shave cream invented. I hope it is not being discontinued because there are going to be a lot of sad men in my life!
BirdieMe
Reposted from aveda.com

Most helpful critical review

Nov 30, 2013

No Foam

The shaving cream has a decent scent, though it doesn't foam, and doesn't lubricate adequately for shaving. The shaving experience with a fresh blade feels like it's tugging the hairs out. Afterwards, the skin feels tender and overdry. It feels more like a hand cream than a shaving cream. I wouldn't buy this again, however I do like all the other Aveda products enough to repurchase on a regular basis.
thisispointless
2found this helpful

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5 stars79%
4 stars10%
3 stars1%
2 stars3%
1 star7%

Pros:

Cons:

Current reviews don’t mention any.
Nov 30, 2013

No Foam

The shaving cream has a decent scent, though it doesn't foam, and doesn't lubricate adequately for shaving. The shaving experience with a fresh blade feels like it's tugging the hairs out. Afterwards, the skin feels tender and overdry. It feels more like a hand cream than a shaving cream. I wouldn't buy this again, however I do like all the other Aveda products enough to repurchase on a regular basis.
thisispointless
2found this helpful
Oct 26, 2023

This product has made me a hero

I gave this product as a gift to my partner who has said it is hands down the best shave cream he has ever used. I expanded the gift giving to many other men, from bosses to pet sitters, family members, etc. and it has been unanimous that this is the best shave cream invented. I hope it is not being discontinued because there are going to be a lot of sad men in my life!
Reposted from aveda.com
BirdieMe
Aug 9, 2023

Rancid smell

I no bought this for my husband as he has sensitive skin and I thought it would be better than the cheap drugstore products he usually uses. He didn't like it so I've been using it and can see why. It has a rancid smell (maybe it actually is rancid?) and it doesn't provide any slip for my razor, it's basically like shaving on dry skin.
Reposted from aveda.com
aveda.com response
Your comments are important and we'd like to connect you with the right team. If you would like further assistance, please reach out to consumercare-soc@gcc.aveda.com with your contact information and full details. A team member will then be in touch.
Xan
May 31, 2023

Smooth and soothing, no after-shave discomfort

I normally use Aveda hair products. As I could not find my favourite brand of shaving gel, I order a trial size and see if I like it. As it turned out it is a very fine product. It's concentrated so I only have to apply a small amount each time, it has a very pleasant scent and is quite soothing and smooth to the skin. No after-shave discomfort which I almost do not have to use after-shave balm.
Reposted from aveda.com
DON C
Feb 20, 2023

Bring back men's favorites

Please bring back the men's cologne and composition oil!
Reposted from aveda.com
JC
June 2, 2022

Very nice on the face!

This product is easy to apply and rinse off. Some shave creams feel greasy and don't rinse well. NOT this one. Very happy with it and it smells great. They just need to make a travel size now.
Reposted from aveda.com
1wild4SF