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(6)6

Matte Firm Hold Hair Paste

THE BEST PASTE

Savings Event
Current Price $23.80
15% off.
Previous Price $28.00
One Size
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Highlights

  • Cruelty-free
  • Good for: Dullness
  • Hold

Details & care

What it is: A firm-hold hair paste.

Who it's for: Ideal for all hair types.

What it does: The hair paste features a firm hold and a smooth, lightweight consistency that washes out easily.

How to use: Apply to damp hair to dry hair (applying to wet hair can create a different shine level). Emulsify the paste in your fingertips. First apply from the back of your head to front, then front of the head to back. Reapply as necessary.

  • 3 oz.
  • Paraben-free; silicone-free; sulfate-free; petroleum-free; alcohol-free
  • Cruelty-free
  • Made in the USA
  • Item #10401133
  • Core Product ID 333333F2HX

Ingredients

Aqua, Castor Oil, Emulsifying Wax NF, Ozokerite Wax, Carnauba Wax, Sunflower Oil, Vegetable Glycerin, Cetereth-25, Kaolin Clay, Arrowroot Powder, Bentonite Clay, Diatomite, Rice Powder, Sea Kelp Extract, Fragrance OIl, Phenoxyethanol, Potassium Sorbate, Sodium Gluconate.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

Shipping & returns

Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.

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  • Fabric gift bag ($5)

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  • Fabric gift bag ($5)
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Reviews

(6)63.8 out of 5
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5 stars67%
4 stars0%
3 stars0%
2 stars17%
1 star17%
Oct 21, 2024

Best Paste Ever!

I have been buying this paste for awhile now. Never has a product to my knowledge totally deliver on what the name says!.. it really is the best paste and it forever ends bad hair days!.. with this paste everyday is a good hair day!
RandyC
4found this helpful
May 21, 2026

Chunky/Inconsistent Pomade Texture

Reached out to their customer service team directly weeks ago and got no response. Bought a bunch in the past, 50% chance of getting a bad/chunky paste texture on this SKU. Sometimes it’s smooth and works well. When it’s chunky, it creates a dandruff effect and you’d need to pick it out of the paste.
Kai_
3found this helpful
Sept 19, 2024

Our Favorite Hair Product

The Best Paste is our new go-to for my boys’ hair! We’ve tried just about every version and they’re all great. No greasy look, while keeping hair in place but also leaving a natural “bounce” to the style. So many hair products make it obvious you’ve used them but not this one. My favorite is orange- matte firm hold. My husband loves the blue. Gotta try it!
BoyMom40
3found this helpful
Oct 19, 2024

BEST PASTE EVER!

I have tried what feels like every hair paste over the years. I have a thick head of Italian hair, and nothing ever made me truly happy…until I found THE BEST PASTE! The matte firm hold has Been my go-to since I discovered it 3 years ago. The hold is perfect, and the product feels great going through my hair. Don’t sleep on this product!
Verified purchase
TommyDnyc
Size purchased:
One Size
Color:
NO COLOR
2found this helpful
June 25, 2026

changed?

Bought this a year ago and worked great, smelled like natural vanilla and had a grayish tint. Just bought again and it smells chemically, is white-ish and not working the same. Did the formula change?
Verified purchase
Styledude
Size purchased:
One Size
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Nov 15, 2024

New name but product still true to it's roots

Amazing product, use to buy this before the company sold and changed the name, but the product still the same if not better, Tabacco style smell with a easy to spread crème, hold firm just as before, will be sticking to this and my other one I like
Verified purchase
Serge Strelchik
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