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Details & care
It’s no surprise that we love rainbows. We also really love a plaid moment, especially during the holidays. So we were like, “What if we put them together?!” The result? This ultra-festive (yet unfussy) button down for kids to sport at all their seasonal RSVPs.
- Fabric: 100% plainweave woven cotton; pre-washed to minimize shrinkage and provide a soft, lived-in feel; machine washable.
- Feel: Soft, lightweight, and crisp.
- Fit: Slight roomy and layer-friendly; reinforced buttons, plus a front pocket for knick-knacks.
- Item #10501010
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Primary
Primary is a mom-founded kids clothing brand on a mission to encourage every kid to be the truest version of themselves. Since launching in 2015, Primary offers a rainbow of simple, gender-neutral styles known for their hand-me-downable quality, super soft and sustainable fabrics, and colorful, slogan-free designs.
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Pros:
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Current reviews don’t mention any.Sort by Most Helpful
Anne P
Reposted from Primary
Verified purchase
Jan 12, 2026
Very Nice Shirt
Nice shirt and good alternative to polo or t-shirt.
Barb S
Reposted from Primary
Verified purchase
Sept 8, 2025
A real hit with our grandchild
Our rainbow-loving grandchild loves this! Super-soft and in great colors for fall. Goes with everythingz
Nikki G.
Reposted from Primary
Verified purchase
Dec 3, 2024
Nice light weight
Very nice, lightweight shirt for my active 8yr old.
Claudia A.
Reposted from Primary
Verified purchase
Nov 29, 2024
Love it
Adorable shirt. Colors a little more subtle than I imagined but still super cute. Great look.
Rachel M.
Reposted from Primary
Verified purchase
Nov 6, 2024
Great Find
So many colors but still so masculine! Love the fit as well!
Elizabeth B.
Reposted from Primary
Verified purchase
Oct 28, 2024
So classy, yet still kid friendly
Love this shirt, and look forward to my kiddo wearing it for Thanksgiving dinner!