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Details & care
What it is: An innovative styler that is applied in the shower and lightly rinsed, creating air-dried styles with enhanced body and softness.
Who it's for: Ideal for those with wavy (2A, 2B, 2C) or tight (3A) hair.
What it does: This first-of-its-kind formula is designed to be applied in the shower and lightly rinsed, leaving behind cationic resins that bind to the hair and flex when dried so they enhance your hair's natural texture. The brand's patented Thickening Molecule PBAE deposits thickening dots on your hair fibers to create body and fullness. Magnetic texturizers build separation between your hair fibers to enhance your waves, and a hydrophobic resin controls flyaways and adds shine. Hair is left with natural texture and shine.
How to use: Shampoo and condition hair as usual. Then apply generously to coat hair from roots to ends while still in the shower. Lightly rinse. Towel dry, scrunch and then let air dry.
- Paraben-free; phthalate-free; silicone-free
- Safe for color- or chemically treated hair
- Cruelty-free
- Made in the USA
- Item #5382711
Ingredients
Water/Eau/Aqua, Polyquaternium-11, Isodecyl Oleate, Myristyl Alcohol, Polyquaternium-68, Magnesium Aluminum Silicate, Polyalkylaminoester-1 (PBAE), Polyamide-8, Cetyl Alcohol, PEG-75 Stearate, PPG-2 Myristyl Ether Propionate, Glyceryl Stearate, Ethylhexylglycerin, Cetrimonium Chloride, Hydroxypropyl Guar, Sclerotium Gum, Ceteth-20, Steareth-2, Oleth-10, Fragrance/Parfum, Citric Acid, Phenoxyethanol, Citronellol, Linalool, Butylphenyl Methylpropional, Citral.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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Living proof®
The expert stylists and biotech scientists at Living proof work to ensure that when it comes to their hair care products, beauty meets brilliant science. The company invents and patents new molecules that change how hair behaves, creating head-turning, bliss-creating, confidence-boosting results. One of Living proof's core beliefs is that a product should always keep its promises.
Most helpful positive review
Aug 9, 2018
Incentivized review
Love this
It took me a few tries before I got it right. Now it's my go-to on days when I want to air dry my shoulder-length, wavy hair, especially on vacations! My tips:
1) Make sure all of your hair is covered from root to tip. The product doesn't weigh it down and the better your hair is covered, the better the product does at keeping the frizz at bay.
2) Lightly (and I mean lightly!) rinse your hair. I do it for maybe two seconds. You need to still feel it in your hair. If you rinse out too much, there isn't enough product to do the work.
3) Once you comb out your hair, don't touch it til it's dry or almost dry. After I comb, I take large sections of my hair, gently twist them and let it dry. Your hair will feel a little stiff from the product but don't worry. I found that the more I ran my fingers through my hair as it dried, the frizzier it was so don't touch it.
4) The final looks is hopefully beautiful wavy (or curly) air-dried hair!
ACL16
8found this helpful
Most helpful critical review
Sept 25, 2018
Incentivized review
Doesn’t work
Followed the directions, but found this made my hair feel gunky, weighted down, and took forever to dry. Finished look was frizzier than normal with less volume and movement.
BG098
Verified purchase
5 stars
44%
4 stars
25%
3 stars
13%
2 stars
9%
1 star
9%
Sort by Most Helpful
ACL16
Aug 9, 2018
Incentivized review
Love this
It took me a few tries before I got it right. Now it's my go-to on days when I want to air dry my shoulder-length, wavy hair, especially on vacations! My tips:
1) Make sure all of your hair is covered from root to tip. The product doesn't weigh it down and the better your hair is covered, the better the product does at keeping the frizz at bay.
2) Lightly (and I mean lightly!) rinse your hair. I do it for maybe two seconds. You need to still feel it in your hair. If you rinse out too much, there isn't enough product to do the work.
3) Once you comb out your hair, don't touch it til it's dry or almost dry. After I comb, I take large sections of my hair, gently twist them and let it dry. Your hair will feel a little stiff from the product but don't worry. I found that the more I ran my fingers through my hair as it dried, the frizzier it was so don't touch it.
4) The final looks is hopefully beautiful wavy (or curly) air-dried hair!
8found this helpful
Frenchyface
Verified purchase
Aug 26, 2019
Incentivized review
Love it for soft, manageable curls!
I have thick, wavy hair and this product has changed how I do it! I use this when I shower in the evening, put my hair in a clip until bedtime, unclip to go to sleep and wake up with pretty, soft, manageable waves/curls.
3found this helpful
KittenofDoom
May 19, 2017
Just okay.
Meh. First time I used this I thought I noticed some additional curl. Second/third times the curl was less pronounced. Also, I wash my hair every other day. Since this product is a leave-in deal (directions say to lightly rinse in shower, so some product is left behind) my hair doesn't feel as it normally does - it's a bit more tangled. Glad I bought the smaller size, will likely not repurchase. (For reference I have almost waist-length, medium-thick hair.)
3found this helpful
JFLIP
Aug 20, 2017
Incentivized review
"in shower" styler that actually works
I never really believe in styling products - especially the "in-shower" ones. But this one is great. I use about a quarter size for my hair, throw it up in a bun and then go to bed. It has give me an extra 30 minutes to relax and drink coffee.
2found this helpful
marite945
Verified purchase
June 15, 2020
Incentivized review
nice but not life changing
Smells nice and gives my hair a smoother texture. Not life changing and probably won’t repurchase. I can’t see a large difference tbh.
1found this helpful
lisahlb
Aug 16, 2017
Incentivized review
Good for Summer Hair
This product has been fantastic for my hair this summer! I feel like it has helped my curls and waves keep their shape out of the shower. I have had trouble telling how much to rinse my hair - I don't want to rinse it all out, but I don't want too much residue either! I recommend it!
1found this helpful