What it is: A long-lasting, richly pigmented and hydrating lipstick inspired by red rubies and presented in a crystal-shaped bullet.

What it does: Sensuous and luxurious, Ruby Cream Lipstick delivers a satin finish to lips and is designed for one-stroke application. It's formulated with rose flower extracts, Pro-Xylane, natural sesame oils and tourmaline to leave lips feeling replenished and luminous. The special bullet was created for ergonomic application, allowing the lipstick to maintain its shape for up to 30 applications and providing ultimate precision.

How to use: Using the outer edge of the lipstick, draw the edges of your lips. Follow by filling the center of the lips and contouring through the gem facets.

- Winner of 'Allure' magazine's 'Best of Beauty' Award for Best Dark Red Lipstick shade RubieZ, 2020