Pure Gold Radiance Eye Cream

What it is: A refillable eye cream inspired by the beauty of the golden hour in the Swiss Alps that helps you recapture the glow of youth.

What it does: This luxurious and rich revitalizing eye cream is infused with La Prairie's Pure Gold Diffusion System and its Exclusive Cellular Complex to leave the eye area immediately more luminous, deeply hydrated and refined over time. The Pure Gold collection has been developed for devitalized skin—skin that is fragile, thin, dry and dull. When skin is devitalized, it becomes less receptive to nutrients, leading to a slowing down of renewal processes. For skin to function more efficiently, it needs to be constantly exposed to active ingredients. To address this particularity of devitalized skin, La Prairie created Pure Gold Diffusion, which is designed to provide sustained delivery of two key replenishing active ingredints over the course the day to compensate for the loss of receptiveness to skin. This system leverages the unique properties of gold as a vehicle for powerful actives to deliver three peaks of action to skin. First is the immediate deposition of gold on the skin's surface upon application, offering instant radiance. An intense infusion of active ingredients follows. Finally, a steady release of the replenishing active ingredients linked to gold particles over the course of the day completes the sequence and ensures skin is continually replenished.

How to use: Apply morning and night after cleansing, toning and your concentrate. Using the 18k gold-plated spatula, scoop a pea-sized amount. Dot along underneath the eye area and up toward the temples, above the eyebrow toward the bridge of the nose and underneath the eyebrow line. Massage into skin with a gentle press-and-roll motion.