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The iconic American sneaker brand began in 1916 when its canvas, rubber-soled “Champion” revolutionized footwear for women. More than 100 years later, Keds® continues to define—and redefine—style while aiming to "champion our ladies to be who they want to be and go where they want to go." Keds also strives to inspire "a new generation of girls to stay authentic, optimistic and brave."