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PureLash Lengthening Mascara

jane iredale

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Details & care

What it is: A mascara with a dual-sided brush that creates longer, fuller-looking lashes.

What it does: Developed with a proprietary blend of seaweed lipids and wheat protein that thickens, curls and strengthens your lashes while triple-length cellulose fibers contribute to the appearance the extra length and thickness. It's also formulated with panthenol to condition and protect lashes in order to reduce splitting and breaking.

How to use: Start at the base of your lashes, moving toward the tips. Rock back and forth until lashes are covered.

  • 0.25 oz.
  • Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc; also free of lacquer, shellac and petroleum
  • Cruelty-free
  • Made in the USA
  • Item #5808439
  • Core Product ID 333335KNLP

Ingredients

Aqua/Water/Eau, Algae Extract, Cera Alba (Beeswax), Stearic Acid, Glycerin, Copernicia Cerifera Cera, Hydroxyethylcellulose, Panthenol, Hydrolyzed Wheat Protein, Cellulose, Raphanus Sativus (Radish) Root, Extract, Oleic Acid. May Contain: Iron Oxides (CI 77489, CI 77491, CI 77492, CI 77499), Titanium Dioxide (CI 77891), Ultramarines (CI 77007).
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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jane iredale

As a casting director and producer, Jane Iredale noticed the negative effects of makeup on actresses' and models' skin and thought, "How about a makeup that's good for the skin?" She launched her eponymous line in 1994 with the product Amazing Base, a skin-soothing loose mineral foundation that remains a bestseller today. The brand offers a comprehensive collection of makeup and skin care products designed to nourish the complexion and enhance its natural beauty.