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Details & care
What it is: A lash-thickening and lengthening mascara designed to make your lashes appear thicker and longer.
What it does: It's packaged in a squeezable tube with an oversized brush that works with the formula to separate and define lashes and prevent clumping to create a look that is natural. Easily layerable to help you achieve high-impact lashes, this mascara is formulated with a proprietary blend of seaweed lipids to condition, moisturize and protect your lashes. It reduces splitting and breaking, too.
How to use: Wiggle the base of the brush through your lashes from roots to tips.
- Natural Beauty & Wellness products are free of sulfates, phthalates, parabens, petrochemicals, mineral oil, silicone and talc
- Dermatologist tested
- Allergy tested
- Cruelty-free
- Item #270196
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jane iredale
As a casting director and producer, Jane Iredale noticed the negative effects of makeup on actresses' and models' skin and thought, "How about a makeup that's good for the skin?" She launched her eponymous line in 1994 with the product Amazing Base, a skin-soothing loose mineral foundation that remains a bestseller today. The brand offers a comprehensive collection of makeup and skin care products designed to nourish the complexion and enhance its natural beauty.
Most helpful positive review
Jan 6, 2013
Gentle on the eyes!
This is a very safe mascara - as well as doing the job! I have tried all the top tier mascaras and this is the one I come back to over and over again. It has become important over time
to select SAFE and GENTLE make-up, especially in the eye area. Jane Iredale is one of the best and safest.
EFFAN5
3found this helpful
Most helpful critical review
June 23, 2014
Don't waste your $$$
Very disappointing product...started to wonder if there was anything in the tube!
katmeow
8found this helpful
5 stars
49%
4 stars
8%
3 stars
14%
2 stars
11%
1 star
18%
Sort by Most Helpful
katmeow
June 23, 2014
Don't waste your $$$
Very disappointing product...started to wonder if there was anything in the tube!
8found this helpful
Shauny29
Oct 29, 2014
Barely There
I am a mascara addict! I love to try new brands all the time. I love a big, bold but natural lash.
This one just fell short. It did not make my lashes longer or fuller.
If you are looking for a "barely there" lash then this is for you.
6found this helpful
Lovetotweet
Mar 1, 2014
Good Everyday Mascara
Overall, I'm very happy with this mascara. First of all, it's not full of a lot of harmful chemicals, which is why I opted for it in the first place. I was having trouble with my lashes, which are pretty long, breaking (I was alternating between Laura Mercier and Giorgio Armani mascaras), so I decided to find something that wouldn't be as drying. This seems to fit that bill; I haven't noticed any additional breakage in the past few weeks.
It covers well and defines the lashes, but don't expect a full-bodied bold look even though it says it's "thickening." My favorite thing about it is actually the brush! It's very substantial with lots of bristles which really helps avoid clumping - I haven't had any trouble with that.
My only complaints - and they are minor - are that I'd prefer it to be a little more on the "thickening" side, per its name, and after a long work day it does tend to leave a little residue under my eyes.
6found this helpful
EFFAN5
Jan 6, 2013
Gentle on the eyes!
This is a very safe mascara - as well as doing the job! I have tried all the top tier mascaras and this is the one I come back to over and over again. It has become important over time
to select SAFE and GENTLE make-up, especially in the eye area. Jane Iredale is one of the best and safest.
3found this helpful
WyoNana
Feb 16, 2011
Excellent
I've never found a mascara I REALLY like; until now. This is amazing. My lashes look full and dark without looking spiky or odd. They are soft and not like wee little swords; AND it washes off with the greatest of ease (really). BUT, it does not leave a little trail of little bits and pieces under my eyes through the day. I've finally found a mascara I'm not using up just to go on to the next try. I plan on staying with this one!!
3found this helpful
Samanthasunshine
Apr 27, 2016
worst mascara ever
I wanted to switch to a chemical free product and saw pretty good reviews for this. This is the worst mascara i have ever used. My tube must have been old or dried out. When i used it, you couldn't really even tell i had mascara on, and I have really long lashes.this mascara is neither thickening or lengthening. So far, this cosmetic line has been a huge disappointment. I wish i was able to return and get my money back.
2found this helpful
