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Details & care
What it is: The best-selling Brow Power Pencil is updated with a triangular tip for bold definition and volume.
What it does: The universal taupe shade adjusts to all hair colors—even grey—based on application pressure, while the budge-proof formula adheres to skin for long-lasting results.
How to use: Following the enclosed guide, use the wider side of the pencil to achieve fullness and volume. Use the pointed tip for shaping. Universal transforming shade adjusts to your brow color. Apply softer strokes for lighter hair colors including blonde and silver. Press harder for darker hair including brown and black. To finish, lightly brush through brows with the spooley brush for a natural, polished look.
- 0.01 oz.
- Item #6090253
Ingredients
Polyglyceryl-2 Triisostearate, Ci 77491, Ci 77492, Ci 77499/iron Oxides, Polyethylene, Hydrogenated Vegetable Oil, Copernicia Cerifera Cera/carnauba Wax/cire De Carnauba, Hydrogenated Coco-glycerides, Mica, Zinc Stearate, Caprylic/capric Glycerides, Ci 77891/titanium Dioxide, Triethoxycaprylylsilane, Tocopheryl Acetate, Polybutene, Sorbitan Tristearate, Aluminum Hydroxide.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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Most helpful positive review
May 28, 2026
the best brow pencil
[This review was collected as part of a promotion.] BROW POWERFULL is the best pencil for your brows, very easy to apply, lasts all day.
Chariss
Reposted from itcosmetics.com
Most helpful critical review
Sept 28, 2025
Pencil keeps breaking!!!!
I have been using this brow pencil for many years. The most 2 recent orders of this pencil appear to be old or something is wrong as the pencil breaks! Very frustrating to have new pencils with broken pencils!! Please look into what is happening to cause this.
Occhib
Verified purchase
Reposted from itcosmetics.com
itcosmetics.com response
Hello Occhib! We apologize for the issue regarding the Brow Powerful Eyebrow Pencil breaking during use the last few times your ordered. We can certainly understand how frustrating this would be. We would like to speak with you about your experience. Please call our Customer Service at 1-800-356-5120, Monday-Saturday 9:00 A.M-5:00 P.M EST. Please provide the agent with this case number 43009446. IT would be helpful if you could have the product with you when you call. We look forward to speaking with you!
5 stars
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Sort by Most Helpful
Chariss
Reposted from itcosmetics.com
May 28, 2026
the best brow pencil
[This review was collected as part of a promotion.] BROW POWERFULL is the best pencil for your brows, very easy to apply, lasts all day.
MountainMiMi
Reposted from itcosmetics.com
May 26, 2026
Blonde is the perfect color for true blondes! No tugging with applcation, but stays put until you remove it!!
Honey H
Reposted from itcosmetics.com
Verified purchase
May 24, 2026
Too wide!
This pencil is really too wide for the application I need. I prefer the regular brow pencil - it is perfect. I love the color - just pressing harder the color deeper! Taupe is a universal shade!
itcosmetics.com response
Hello Honey H! We appreciate your honest review for our Brow Power FULL Eyebrow Pencil. We are sorry to learn that you found that the pencil was too wide and it did not meet your expectations. We understand that you like the regular brow pencil as it is the perfect shade. If you would like to return this product please click this link https://tinyurl.com/y2bo3erv for return details. Thank you for your feedback.
donna80
Reposted from itcosmetics.com
May 20, 2026
Absolute favorite eye brow pencil
[This review was collected as part of a promotion.] This eyebrow pencil is the easiest to use. I love how it goes on and stay on all day. The color is not too dark and not too light !!
Robyn AS
Reposted from itcosmetics.com
Verified purchase
May 19, 2026
A Terrific Eyebrow Pencil
Love the shade! Great precision and easy pplication!
Razzz
Reposted from itcosmetics.com
Verified purchase
May 19, 2026
Great product! My go-to brow pencil!
I use this product to build my brows since I don’t have any. Goes on easily and evenly even in humidity, the color perfect since reapplying it makes it darker. I like the size of the tip because it doesn’t break from application pressure. Although I have a few brands I like, my go-to is IT