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Spring Essentials
Main content
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  2. Beauty
  3. Hair Care
  4. Shampoo & Conditioner
Aveda invati advanced<sup>™</sup> Exfoliating Shampoo Rich, Main, color,
Aveda invati advanced<sup>™</sup> Exfoliating Shampoo Rich, Alternate, color,
Aveda invati advanced<sup>™</sup> Exfoliating Shampoo Rich, Alternate, color,
Aveda invati advanced<sup>™</sup> Exfoliating Shampoo Rich, Alternate, color,
Aveda invati advanced<sup>™</sup> Exfoliating Shampoo Rich, Alternate, color,
Aveda invati advanced<sup>™</sup> Exfoliating Shampoo Rich, Alternate, color,

invati advanced™ Exfoliating Shampoo Rich

Aveda

SOLD OUT

This item is no longer available. Browse our recommendations for something similar.

Details & care

What it is: A shampoo that gently exfoliates, cleanses and renews the scalp with wintergreen-derived salicylic acid, removing buildup.

Who it's for: Ideal for those with medium-to-thick, thinning hair.

What it does: This nourishing, color-safe shampoo cleanses the hair and detangles to help protect from breakage during shampooing. It creates an optimal foundation for thicker, fuller hair. A blend of Ayurvedic herbs including ginseng and certified-organic turmeric invigorates the scalp when massaged in. When used as a part of the invati advanced system, it helps reduce hair loss. This shampoo also features the brand's pure-fume™ aroma, with notes of certified-organic lavender, rosemary, geranium, vanilla and other pure flower and plant essences.

How to use: Massage the shampoo into wet hair and scalp, then rinse.

  • Paraben-free; sulfate-free; petrolatum-free; formaldehyde-free; animal ingredient–free; synthetic fragrance–free; gluten-free
  • Safe for color-treated hair
  • Cruelty-free
  • Made in the USA
  • This brand has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency
  • This brand meets Nordstrom Responsible Brands criteria: brand adheres to responsible social and environmental practices
  • Item #6102563

Ingredients

Water/Aqua/Eau, Sodium Lauroyl Methyl Isethionate, Sodium Chloride, Methyl Soyate, Babassuamidopropyl Betaine, Sodium Methyl Cocoyl Taurate, Cocamide Mipa, Glycol Distearate, Propanediol, Curcuma Longa (Turmeric) Root Extract, Panax Ginseng (Ginseng) Root Extract, Emblica Officinalis Fruit (Amla) Extract, Lauric Acid, Glyceryl Caprylate, Lactic Acid, Sodium Laurate, Methyl Trimethicone, Arginine, Salicylic Acid, Acetyl Carnitine Hcl, Sodium Gluconate, Acrylates/Dimethicone Copolymer, Guar Hydroxypropyltrimonium Chloride, Malt Extract, Adenosine Phosphate, Creatine, Yeast Extract\Faex\Extrait De Levure, Caffeine, Dimethicone Peg-8 Polyacrylate, Polyglyceryl-10 Laurate, Fragrance (Parfum), Linalool, Eugenol, Geraniol, Citronellol, Citral, Benzyl Benzoate, Limonene, Potassium Sorbate, Phenoxyethanol.
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging

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Aveda

Aveda products for women and men are professionally developed and clinically tested, and go to exceptional lengths to be respectful of the earth. A pioneer of holistic beauty, Aveda focuses on the latest botanical ingredients, innovations and salon-style performance developed for a wide variety of hair and skin types. This brand meets Nordstrom Responsible Brands criteria: Aveda has B Corp certification, representing business practices with emphasis on social and environmental performance, accountability and transparency.

Reviews

(699)
4.0 out of 5
Write a Review

Most helpful positive review

Apr 19, 2024
An elder's brush with thinning hair
An elder I had been losing more and more hair, literally covering the bathroom floor with strands of silver and brown. I tried the Invati shampoo after a visit to an Aveda institute and the loss decreased substantially. Now I can brush my hair and just see one or two strands and comb my hair and see none.
An Active Elder
Verified purchase

Most helpful critical review

May 21, 2024
Does not lather!!!!!!!
I am so confused about this shampoo. I bought a small one to try and it would not later. I am not sure what I was supposed to do with it. Just dump the whole thing and hope it works? The worst! Do not buy!!!
RGurung
5 stars
64%
4 stars
13%
3 stars
3%
2 stars
3%
1 star
16%
Sort by Most Helpful
RGurung
May 21, 2024
Does not lather!!!!!!!
I am so confused about this shampoo. I bought a small one to try and it would not later. I am not sure what I was supposed to do with it. Just dump the whole thing and hope it works? The worst! Do not buy!!!
Was this helpful?
An Active Elder
Verified purchase
Apr 19, 2024
An elder's brush with thinning hair
An elder I had been losing more and more hair, literally covering the bathroom floor with strands of silver and brown. I tried the Invati shampoo after a visit to an Aveda institute and the loss decreased substantially. Now I can brush my hair and just see one or two strands and comb my hair and see none.
Was this helpful?
Jen2
Reposted from aveda.com
Apr 4, 2024
Makes a difference
I've been using this product for quite some time, and it has really helped my hair loss related to aging; I initially started using Rogain, but it dried out my scalp too much and really didn't help; I was introduced to Invati by my sister and haven't used anything else since since. People comment regarding lathering; I shampoo and lather; then add more water, and the shampoo lathers up even more. Also on some days, I use a clarifying shampoo first for the build up and then shampoo again with Invati, concentrating on just my scalp. I notice I need less product. Love Invati and hope Aveda won't discontinue this shampoo
artsy
Reposted from aveda.com
Mar 20, 2024
Doesn't clean- left my hair dirty
I got a tiny tiny tube as an Aveda sample to try this shampoo. This was nice of the salesperson. I was excited because I needed something exfoliating. I was thinking the build up on my scalp could be causing some hair thinning. The shampoo left NO LATHER, and NO CLEANSING. After my hair dried, it looked just as greasy as it did before washing. Actually, even MORE greasy than before. So , it is more of a conditioner, than a shampoo. I don't know if I would buy the larger bottle considering the sample did not work.
aveda.com response
Thanks for your insightful feedback! We're pleased to hear you received a sample but understand the Invati Advanced Exfoliating Shampoo Rich was less than ideal for you. We recommend for a light, airy-cleanse our Invati Advanced Exfoliating Shampoo Light. Read all about it here, bit.ly/InvatiShampooLight. Also, we'd love to chat! For expert advice we invite you to speak with an Aveda Online Advisor who can make stellar recommendations and discuss our return policy when you shop our website. Click here, bit.ly/AvedaLiveChatCA to connect with a CA Advisor now.
Auj
Reposted from aveda.com
Sept 21, 2023
Terrible consistency
First, let me start by saying that I have used Invati since it first came out. Generally, I have loved this product. However, I bought a 1L bottle from my salon and it was awful!! Since the very first use, the liquid poured out with a weird consistency unlike any bottle I had bought in the past. For each and every shampoo, when I applied it to my hair and scalp and tried to lather, nothing would happen. Zero suds. Working it through my hair was painstaking. I let my hairdresser know and she said that I needed to vigorously shake the bottle before each use. She suggested that the ingredients were "unsettled." Furthermore, she said to make sure that my hair was really wet. I did what she said for each and every shampoo. Working the product through my hair was terrible. Nothing helped. I dreaded every shampoo. My daughter also used the Invati shampoo from time to time and complained that it didn't lather and her hair did not feel clean. Finally, after months of using this bottle, it's gone. I just started a new bottle. The shampoo is wonderful. It looks and feels different. On the first wash I was able to lather my hair! I'm not sure what was wrong with the bottle before but I'm not happy that it cost so much and I had to put up with it for several months!
aveda.com response
We're concerned to hear about your experience. If you would like further assistance, please send details directly to consumercare-soc@gcc.aveda.com and a member of our team will be in touch.
JBN
Reposted from aveda.com
June 3, 2023
Goodbye Nioxin!
First of all, I really would cry if Aveda discontinue or change the ingredients of the Invati line. I love it soooo much!!! I am beyond impressed with the rich shampoo, conditioner, and spray. I have natural 4A-4b hair that is fine texture. I had Covid and the unexpected loss of my brother made my hair fall out in clumps!!! Also, I went to the doctor for lab work, and I discovered I'm anemic and severely low in Vitamin D which can also contribute to hair loss. I'm now taking vitamin D and iron supplements. After several years I said goodbye to Nioxin, because it's simply not working for me anymore. Now I'm using the Invati 3 part system for the past 2-3 months. Between this line and getting my internal body deficiencies under control it is all coming together. The shedding has decreased significantly! To brag more about this particular line: When I can shampoo and my hair is amazingly soft I KNOW I have a winner! The conditioner is an added bonus for softness of my hair. The slip is great as well and noticeable less hair when I shampoo/condition. I follow up with the amazing Cherry Almond Softening Leave In Conditioner (️LOVE!!!) and finish with Dry Remedy Daily Moisturizing Oil.
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