Instant FIRMx^® No-Filter Firming Primer

What it is: A mattifying primer that instantly helps tighten, firm and blur the look of skin for flawless makeup application and a temporary “filter” effect.

Who it's for: Ideal for all skin types.

What it does: No-filter primer instantly tightens, firms and blurs the look of skin* for flawless makeup application. Fine lines and pores appear temporarily reduced with Firm-A-Tite™, a blend of skin-tightening silicates and seaweed extract. 3% BarPull enhances the instant effect while providing long-term anti-aging benefits. Elastiflex IQ™ helps improve the look of smoothness and elasticity over time. The primer is easy to use for everyday wear and suitable for all skin types, even those with less advanced signs of aging.

Key ingredients:

- Firm-A-Tite™: blend of silicates and seaweed provides quick temporary tightening

- 3% BarPull: enhances instant effects while providing long-term benefits

- Elastiflex IQ™: helps improve the look of smoothness and elasticity with continued use

Research results:

Based on an 8-hour clinically measured study on 14 women, ranging in age from 18 to 70:

- 100% of subjects showed immediate skin-firming results

Based on a 4-week clinical and consumer perception study on 31 women, ranging in age from 35 to 70:

- 100% agreed product blended well with skin tone and absorbed quickly

- 93% agreed skin had less visible pores

- 90% agreed fine lines and wrinkles looked less noticeable

- 90% agreed skin appeared firmer, tighter and smoother

How to use: Cleanse and exfoliate skin. Pat skin dry. For best results, do not apply serum or moisturizer. Shake the tube well and dispense a small amount on top of your hand. Using your fingertips or a clean and dry makeup brush, pick up the primer and apply a thin layer onto the face using upward strokes. Focus on forehead lines, vertical “11” lines, nasolabial folds, enlarged pores, etc. Remain expressionless without squinting or smiling. Allow product to dry for 3 to 7 minutes. Use either a damp cloth, cotton swab or fingertips to pat away any visible excess residue.

*Temporary effect. Individual results may vary.

Pro tips: The tightening effect can last all day. However, if you require a touch-up, remove the primer with cleanser and water before reapplying. The primer works best when applied directly to clean, exfoliated and dry skin. If you must wear serum and/or moisturizer, apply before the primer and allow product(s) to fully absorb and dry. Primer can be worn under makeup or alone for a beautiful, natural-looking, skin-perfecting finish. If following with makeup, oil-based or powder formulas are best, as water-based products may weaken the tightening effect.