Soft Focus Blurring Blush

What it is: A talc-free, non-comedogenic blush that blurs pores and smoothes skin texture for buildable, featherweight color that lasts 12 hours.

What it does: Inspired by the blurring effect of a camera lens, this foolproof formula diffuses pores and texture for a smooth veil of color with a blurred, dimensional finish. Light-filtering powders blend, build and layer seamlessly, while skincare ingredients hydrate, smooth and firm over time.

Key ingredients:

- Soft Focus Complex: blurs and smoothes with the perfect ratio of light-filtering powders

- Edelweiss Extract: multitasker that helps lift and smooth, making skin look more youthful

- Winged Kelp Extract: potent replenisher that restores hydration and supports firmer skin

Research results:

In a clinical study of 52 people:

- 94% said it blurs and smoothes skin texture

- 94% said the color lasted all day

- 94% said their skin looked smoother and more refined after 28 days

How to use: Dip the ILIA Precision Powder Brush (sold separately) into the compact and tap off any excess. Sweep onto cheeks in soft, circular motions. Apply in layers for more intense color payoff. Layer under or on top of Multi-Stick (sold separately) for multidimensional cheek color.