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Details & care
What it is: An easy-to-use, lightweight pressed powder is a must-have for brow beginners and pros.
What it does: The powder helps you effortlessly fill in sparse areas for natural-looking, blended brows. The silky-soft powder adheres to skin and hair and gives brows texture and dimension. It's buildable, blendable and color-true. The 12-hour longwear formula is waterproof, sweatproof and humidity-proof for all-day wear.
Key ingredients:
- Castor seed oil helps brows feel nourished
- Kaolin helps give brows a natural-matte finish
Research results:
In a self-evaluation on 114 participants over one week:
- 96% said it was easy to apply
- 96% said brows look natural
- 94% said it was easy to blend
How to use: Outline brows with a fine-tipped brush to shape and define. Use light strokes to fill in sparse brow areas. Layer to build color. Blend with spoolie.
- Made in France
- Item #7552998
Ingredients
Mica, Synthetic Fluorphlogopite, Dimethicone, Trimethylsiloxysilicate, Microcrystalline Cellulose, Kaolin, Magnesium Stearate, Triethoxycaprylylsilane, Magnesium Myristate, Ricinus Communis (Castor) Seed Oil, Phenoxyethanol , Sorbic Acid, Caprylyl Glycol, Tocopherol, Helianthus Annuus (Sunflower) Seed Oil. [+/- Ci 77491, Ci 77492, Ci 77499 (Iron Oxides), Ci 77891 (Titanium Dioxide), Ci 19140 (Yellow 5 Lake), Ci 42090 (Blue 1 Lake), Ci 77007 (Ultramarines), Ci 77742 (Manganese Violet)].
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
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Benefit Cosmetics
In 1976, twins and models Jane and Jean Ford created a unique San Francisco beauty boutique with a whimsical candy-store atmosphere. The shop delivered quick fixes for every gal's peskiest beauty dilemmas. With a double dose of wackiness mixed with know-how, the twins built Benefit Cosmetics into a global beauty brand that feels like your super-funny, brow-obsessed friend. From their products to their packaging to their motto—"Laughter is the best cosmetic, so grin and wear it!"—Benefit Cosmetics is all about making beauty fun.
Most helpful positive review
Aug 13, 2024
Full brows
I purchased this during the sale as I was using another brand and the color was not right. This goes on east and stays put all day.
7666W
Verified purchase
Most helpful critical review
July 4, 2023
Wanted to Love - But Color Is Off
I was excited to finally find a brow powder in black. I wear a lot of black eyeliner and have black hair, so brown powders don't look right. Online the "soft black" looked black, but when I went to use it, it looks way more brown than black. I tried it on, and it just doesn't work for me since it is definitely brown, so it was disappointing!
Michelle
Reposted from benefitcosmetics.com
5 stars
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4 stars
10%
3 stars
1%
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1 star
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7666W
Verified purchase
Size purchased: One size
Color: Warm golden blond
Aug 13, 2024
Full brows
I purchased this during the sale as I was using another brand and the color was not right. This goes on east and stays put all day.
Was this helpful?
Ashlizburn
Reposted from benefitcosmetics.com
Nov 3, 2023
My Brow Filler Journey Has Ended
I have blonde hair and sparse brows and have been on a journey to find something that works. Pencils showed the marks too well and I didn't have enough control with wands (like mascara). The powder and small angled brush is the first product I'm completely satisfied with. It took me a couple tries to get my technique down where it wasn't too dark at the top but now it almost looks like I've had my eye brows professionally done.
My new Fave
Reposted from benefitcosmetics.com
Aug 2, 2023
Easy to use!
I found you only had to use a little powder at a time which makes it last awhile. It's easy to remove before bed and lasts all day!
Dolphingal
Reposted from benefitcosmetics.com
July 19, 2023
Glad powder is back but ....
I just received my powder yesterday. I ordered the Cool light blonde 1. The color I got looks much darker that the color on the site . I chose this color because my hair has gone white these past yrs and my brows were looking too dark....Also no brush is included....I preferred my original "Foolproof brow powder" but in the lighter shade mine is going on 2 yrs !! Please adjust the color on your site ...Thank you
Michelle
Reposted from benefitcosmetics.com
July 4, 2023
Wanted to Love - But Color Is Off
I was excited to finally find a brow powder in black. I wear a lot of black eyeliner and have black hair, so brown powders don't look right. Online the "soft black" looked black, but when I went to use it, it looks way more brown than black. I tried it on, and it just doesn't work for me since it is definitely brown, so it was disappointing!
Nancy
Reposted from benefitcosmetics.com
June 9, 2023
Very Surprising
I was pleasantly surprised with this product! Super easy to use and buildable. I love that it stays on even after a work out or the beach. It's my go to product now.