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Details & care
What it is: A primer that helps instantly smooth away the look of pores and corrects the look of dullness and uneven tone.
What it does: This primer delivers up to eight hours of hydration to skin, and is crafted to deliver a pearlescent glow that replicates the luster of pearls. It also helps prolong makeup wear by suppressing the production of excess sebum. Its dewy, light texture spreads smoothly across skin and feels comfortable.
How to use: Use as the last step in your skin care routine. Take one pearl-sized drop onto your finger and blend smoothly into skin.
- 1.4 oz.
- Paraben-free; sulfate-free; phthalate-free; silicone-free
- Dermatologist tested
- Noncomedogenic
- Made in the USA
- Asian Owned/Founded
- Item #7015761
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Shiseido
150 years of innovation from Japan. 2,500 patents. 28,000 clinical trials. Nutrient-rich ingredients. Healthy, vibrant skin for all, at any age. Shiseido Ginza Tokyo.
Most helpful positive review
June 26, 2025
I love this primer!
I love this primer. I have ordered it several times. I love that it's not cakey and it has SPF in it! My fav primer of all time!
Dena
Verified purchase
Reposted from shiseido.com
Most helpful critical review
Sept 4, 2025
Awful
I'm confused as to why this is called a primer. This is thick and unflattering.
Nicole
Verified purchase
Reposted from shiseido.com
shiseido.com response
Hello Nicole, thank you so much for taking the time to try Infinite Treatment Primer SPF30 and for sharing your views. We are sorry to hear the primer did not meet your expectations. This primer creates an even, smooth complexion, leaving a pearlescent finish for naturally lustrous skin. We recommend using one pearl-sized drop onto your fingertip and blending into your skin for a smooth, even finish. -Wendy, Skincare Expert
5 stars
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4 stars
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3 stars
8%
2 stars
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Sort by Most Helpful
Nicole
Reposted from shiseido.com
Verified purchase
Sept 4, 2025
Awful
I'm confused as to why this is called a primer. This is thick and unflattering.
shiseido.com response
Hello Nicole, thank you so much for taking the time to try Infinite Treatment Primer SPF30 and for sharing your views. We are sorry to hear the primer did not meet your expectations. This primer creates an even, smooth complexion, leaving a pearlescent finish for naturally lustrous skin. We recommend using one pearl-sized drop onto your fingertip and blending into your skin for a smooth, even finish. -Wendy, Skincare Expert
Dena
Reposted from shiseido.com
Verified purchase
June 26, 2025
I love this primer!
I love this primer. I have ordered it several times. I love that it's not cakey and it has SPF in it! My fav primer of all time!
renee
Reposted from shiseido.com
Verified purchase
June 8, 2025
I have subscribed to this product
It goes on smoothly and covers some blemishes. under the foundation it gives me a better texture to skin. I wish Shiseido would start to bring in foundation again. I use synchronicity foundation and soon will need to buy another brand. I hope the primer will work as well
Shiseido Fan
Reposted from shiseido.com
Verified purchase
Oct 11, 2023
Best primer ever!
smooth, hydrating and whitening coverage for skin. Love to wear it under makeup. Totally will buy it again!
resparza5280
Reposted from shiseido.com
Sept 21, 2023
I like it!
I tested this primer multiples times and I love the dewy look it gives, it definitely gives my skin a glow! My skin is oily but I don't think it made it more or less oily. I often like to wear primer out just to even out my skin on those days I don't wear makeup but this one is not one I can do that with, it made my face white so it didn't work as it does with other primers. That is my only complaint other than that it's an amazing product!
yulin2
Reposted from shiseido.com
Sept 21, 2023
Wow
I love this treatment primer and sunscreen SPF 30. It has a beige color that goes into your skin adapting your skin tine! My face feels so protective!