SOLD OUT
This item is no longer available. Browse our recommendations for something similar.
Details & care
What it is: A primer that helps instantly smooth away the look of pores and corrects the look of dullness and uneven tone.
What it does: This primer delivers up to eight hours of hydration to skin, and is crafted to deliver a pearlescent glow that replicates the luster of pearls. It also helps prolong makeup wear by suppressing the production of excess sebum. Its dewy, light texture spreads smoothly across skin and feels comfortable.
How to use: Use as the last step in your skin care routine. Take one pearl-sized drop onto your finger and blend smoothly into skin.
- 1.4 oz.
- Paraben-free; sulfate-free; phthalate-free; silicone-free
- Dermatologist tested
- Noncomedogenic
- Made in the USA
- Asian Owned/Founded
- Item #7015761
Gift options
Choose your gift options at checkout. Some items may not be eligible for all gift options.
Delivery
- Email gift message (free)
Need help finding the perfect gift? We've got you covered.
Shiseido
150 years of innovation from Japan. 2,500 patents. 28,000 clinical trials. Nutrient-rich ingredients. Healthy, vibrant skin for all, at any age. Shiseido Ginza Tokyo.
Most helpful positive review
June 26, 2025
I love this primer!
I love this primer. I have ordered it several times. I love that it's not cakey and it has SPF in it! My fav primer of all time!
Dena
Verified purchase
Reposted from shiseido.com
Most helpful critical review
Sept 4, 2025
Awful
I'm confused as to why this is called a primer. This is thick and unflattering.
Nicole
Verified purchase
Reposted from shiseido.com
shiseido.com response
Hello Nicole, thank you so much for taking the time to try Infinite Treatment Primer SPF30 and for sharing your views. We are sorry to hear the primer did not meet your expectations. This primer creates an even, smooth complexion, leaving a pearlescent finish for naturally lustrous skin. We recommend using one pearl-sized drop onto your fingertip and blending into your skin for a smooth, even finish. -Wendy, Skincare Expert
5 stars
69%
4 stars
21%
3 stars
8%
2 stars
2%
1 star
1%
Pros:
Cons:
Sort by Most Helpful
Nicole
Reposted from shiseido.com
Verified purchase
Sept 4, 2025
Awful
I'm confused as to why this is called a primer. This is thick and unflattering.
shiseido.com response
Hello Nicole, thank you so much for taking the time to try Infinite Treatment Primer SPF30 and for sharing your views. We are sorry to hear the primer did not meet your expectations. This primer creates an even, smooth complexion, leaving a pearlescent finish for naturally lustrous skin. We recommend using one pearl-sized drop onto your fingertip and blending into your skin for a smooth, even finish. -Wendy, Skincare Expert
Dena
Reposted from shiseido.com
Verified purchase
June 26, 2025
I love this primer!
I love this primer. I have ordered it several times. I love that it's not cakey and it has SPF in it! My fav primer of all time!
renee
Reposted from shiseido.com
Verified purchase
June 8, 2025
I have subscribed to this product
It goes on smoothly and covers some blemishes. under the foundation it gives me a better texture to skin. I wish Shiseido would start to bring in foundation again. I use synchronicity foundation and soon will need to buy another brand. I hope the primer will work as well
Shiseido Fan
Reposted from shiseido.com
Verified purchase
Oct 11, 2023
Best primer ever!
smooth, hydrating and whitening coverage for skin. Love to wear it under makeup. Totally will buy it again!
paupaumadrid
Reposted from shiseido.com
Sept 21, 2023
Amazing Primer
I loved the consistency of this primer. I sweated like nobody's business and my makeup was still intact. I highly recommend. I love feeling protected from the sun as well as being able to wear makeup. #nofilter #voxbox
samah_hg
Reposted from shiseido.com
Sept 21, 2023
Love it
I was so happy to try this product because I tried so many products from Sheseido brand and they were all amazing . The primer is a very rich, creamy consistency in a soft beige universal shade. It is so lightweight texture and breathable! It is UV rays with broad-spectrum SPF 30 protection☀️. just applied it after my moisturizer routine! After I blend smoothly this primer into skin, it seems smooths away pores. My skin turns into a very natural glowing dewy finish immediately!