Current Price $35.00
Highlights
- Cruelty-free
- Vegan
- Hypoallergenic
Details & care
What it is: For silky lashes that defy gravity, Future Lash lifts, strengthens, and conditions with every swipe.
What it does: Delivers full, fluttery, lifted lashes that look gorgeous on everyone. The mascara lifts and lengthens from morning ’til night, with zero smudging or flaking. To remove, simply rinse with warm water. Micro-bristles, maximum impact. Define even the tiniest lashes with the signature Micro-Bristle brush, for an uncompromising, elevated lash look.
How to use: Swipe the inner curve of the Micro-Bristle Brush from root to tip, wiggling the brush back and forth for a lifted, fanned lash look. Add a second coat with the outer curve of the brush for plenty of come-hither volume. The brand's exclusive water-activated Instant Removal Technology guarantees effortless removal—no harsh scrubbing required.
- Gluten-free; soy-free
- Hypoallergenic
- Ophthalmologist tested; Dermatologist tested
- Safe for contact lens wearers
- Cruelty-free
- Vegan
- Made in the USA
- Item #10660234
Ingredients
Water / Aqua/ Eau, Acrylates/Ethylhexyl Acrylatecopolymer, Mica, Glyceryl Stearate, Copernicia Cerifera (Carnauba) Wax / Cera Carnauba / Cire De Carnauba, Glycerin, Hydrogenated Polyisobutene, Synthetic Beeswax, Vp/Eicosene Copolymer, Glyceryl Stearate Se, Stearic Acid, Cetaryl Alcohol, Synthetic Wax, Pentylene Glycol, Niacinamide, Isochrysis Galbana Extract, Panthenol, 1,2-Hexanediol, Tocopheryl Acetate, Magnesium Aluminum Silicate, Methylglucamine, Tromethamine, Laureth-21, Glyceryl Caprylate, Sodium Dehydroacetate, Sodium Benzoate, Potassium Sorbate, Iron Oxides (Ci 77499)
Ingredients are subject to change at the manufacturer's discretion. For the most complete and up-to-date list of ingredients, refer to the product packaging
Shipping & returns
Free shipping. Free returns. All the time. Purchases made online can also be returned or exchanged at any Nordstrom store, free of charge. Read more about our shipping & returns policies.
Gift options
Choose your gift options at checkout. Some items may not be eligible for all gift options.
Free Pickup
- Printed gift message (free)
- Nordstrom gift box (free)
- Fabric gift bag ($5)
Delivery
- Email gift message (free)
- Printed gift message (free)
- Fabric gift bag ($5)
Need help finding the perfect gift? We've got you covered.
Victoria Beckham
Victoria Beckham designs ultraluxe clothing: day-to-night pieces, signature silhouettes, unexpected materials and softly structured outerwear. Her aesthetic merges traditional styles with modern elements and bold colors. Victoria Beckham Beauty delivers proven performance, elevated experiences, integrity, transparency and inclusivity. Fashion-led, female-founded, cruelty-free, conscious and clean.
Most helpful positive review
Jan 14, 2025
favorite mascara ever
So glad Nordstroms is finally carrying VB Beauty. This is my all time favorite mascara. It goes on beautifully, never clumps and never smudges. It also comes off so easily.
BreNicole
7found this helpful
Most helpful critical review
Mar 16, 2025
this unnoticeable mascara does flake
Very disappointed. I could hardly tell I was wearing any mascara at all. It was clumpy and flaked off into my eyes. I e I’d the worst mascaras I’ve purchased.
hardlythere
3found this helpful
5 stars
62%
4 stars
17%
3 stars
5%
2 stars
10%
1 star
7%
Pros:
Cons:
Current reviews don’t mention any.Sort by Most Helpful
Color
BreNicole
Size purchased: One Size
Color: BLACK
Jan 14, 2025
favorite mascara ever
So glad Nordstroms is finally carrying VB Beauty. This is my all time favorite mascara. It goes on beautifully, never clumps and never smudges. It also comes off so easily.
7found this helpful
VioletFig
Jan 15, 2025
Great staple mascara
I have both of the Victoria Beckham mascaras and they are both wonderful. Sometimes I layer them together. Both are a nice consistency...not too dry and not too wet. They do not flake off either! Also, both mascaras rinse off soooo easily...just warm water and it comes off in bits like the tubing mascara but it's a little different. I hated wearing mascara until I found these two.
4found this helpful
lkharabora
Verified purchase
Color: COCOA
Dec 15, 2025
gloppy mess
The color is beautiful and I think I would’ve even like the formula. But as you can see in the photo too much comes out, it’s a mess and your eyelashes just get stuck together. Not it. Not sure if it’s just a lemon or all of them are like that.
3found this helpful
hardlythere
Mar 16, 2025
this unnoticeable mascara does flake
Very disappointed. I could hardly tell I was wearing any mascara at all. It was clumpy and flaked off into my eyes. I e I’d the worst mascaras I’ve purchased.
3found this helpful
BEncino
Verified purchase
Size purchased: One Size
Color: COCOA
Oct 17, 2025
Wanted to be wowed with VB mascara
I wanted to try VB mascara, was hoping to be wowed. It doesn't flake off, happy with the brown color; however, no length no volume - could hardly tell that I was wearing mascara.
2found this helpful
CorCormier
Verified purchase
Feb 1, 2026
Pass until they fix the wand
The formula seems great, HOWEVER, like other reviews, it's a Gloopy Mess. So much of the product comes out on the extremely thin wand that it ends up being wasted. The bebe tiny wand takes a few tries to get right, (and after multiple uses, I personally clearly still not mastered). It takes Forever to apply. I ended up buying disposable wands and it works so much better. For this price point, I shouldn't have to rely on other wands. I'm having the worst Buyers remorse. Her other products are great, but this ain't it...Save Yourselves Queens!!
1found this helpful
